Gideon Spanier

Most Recent Articles by Gideon Spanier

Bank: Publicis and WPP are takeover targets, and Accenture is a 'credible buyer'

Bank: Publicis and WPP are takeover targets, and Accenture is a 'credible buyer'

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Accenture or CapGemini are more likely to acquire the global agency networks than a Google or Oracle, according to a leading French bank.

Media is where agencies are hurting

Media is where agencies are hurting

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Why is revenue growth at some of the agency groups lagging forecasts for global ad expenditure?

Accenture wants to be world's biggest 'experience agency of record'

Accenture wants to be world's biggest 'experience agency of record'

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Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies.