Most Recent Articles by Gideon Spanier
The founder of Stagwell has claimed digital marketing agencies are undervalued because investors still fail to appreciate how much digital communications and e-commerce are going to transform the economy.
Accenture will not consider a takeover bid for a large ad agency group because its chief executive says there has been a "100%" failure rate with such deals.
WPP has named Karen Blackett as its first UK country manager, making her the most important agency leader in the British ad industry.
Accenture or CapGemini are more likely to acquire the global agency networks than a Google or Oracle, according to a leading French bank.
Why is revenue growth at some of the agency groups lagging forecasts for global ad expenditure?