Glaxo CME program draws scrutiny

Share this article:
Despite a debate over routine testing of pregnant women for genital herpes, GlaxoSmithKline funded lectures and articles by outside doctors who advocate the practice, The Wall Street Journal reported last week. During the GSK-backed talks, the message doctors heard clearly favors universal screening for genital herpes and treatment of pregnant women who test positive for the virus. GSK’s Valtrex, the top-selling herpes drug, is not approved to prevent neonatal herpes in pregnant women. The article underscores the need for continued industry vigilance in the area of CME needs assessment, said Rich Tischler, PhD, a former accreditation director for ACCME who now runs Viator Medical Communications. “CME is the forum for off-label discussion, as long as the discussion is not controlled by the grantor,” he said. A GSK spokesperson told MM&M the company, “does not control the content or selection of speakers for these programs.” When asked why all of its speakers favor universal screening, the spokesperson said, “That’s something you’d have to ask the CME (providers) themselves.” Some advocates say universal screening could reduce herpes prevalence in infants. But federal health agencies are against it, as is the American College of Obstetricians and Gynecologists, saying there is little benefit but potential risks if women who test positive for the virus start taking herpes drugs such as Valtrex (valacyclovir). Risks range from allergic reactions to hypertension.
Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Channel

Five things for pharma marketers to know: Monday, September 15

Five things for pharma marketers to know: ...

Pharma has sought 76 meetings with FDA over biosimilars; Gilead licenses Sovaldi to India generic drugmakers; Pfizer and Ranbaxy Lipitor lawsuit dismissed.

Liraglutide, aiming for new indication, gets new name

Liraglutide, aiming for new indication, gets new name

Why Novo Nordisk is choosing not to leverage Victoza's brand equity as it seeks a weight-loss indication for liraglutide.

Five things for pharma marketers to know: Friday, September 12

Five things for pharma marketers to know: Friday, ...

An FDA panel voted in favor of liraglutide for weight loss; Allergan investors backing an attempted takeover of the firm crossed a critical threshold; and 100 million health wearables are ...