Global public relations firm Burson-Marsteller hires Lisa Davidson

Share this article:
Global PR firm Burson-Marsteller has appointed Lisa Davidson to managing director of the firm's global healthcare practice. Davidson, most recently a partner at Porter Novelli, will be based in New York and report to global healthcare chair Gail Cohen.

“Lisa is a tremendously talented healthcare communications executive with experience developing world-class communications campaigns for blue chip clients,” said Cohen in a statement. 

Davidson is tasked with creating communications programs with Burson-Marsteller's healthcare team, and will work with clients to identify new brand and market opportunities.
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Leadership Exchange: How Do We Get Beyond the Pill?

Leadership Exchange: How Do We Get Beyond the ...

As its focus moves from manufacturing to service, pharma needs to partner with healthcare neophytes as well as established players. James Chase asks six experts to assess the risks and ...

FDA and off-label uses: a balancing act

FDA and off-label uses: a balancing act

FDA's current re-examination of its off-label promotion policies in light of the First Amendment is a delicate balancing act between its rock-solid traditional enforcement posture and a diverse new electronic ...

Read the complete August 2014 Digital Edition

Read the complete August 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.