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Five things for pharma marketers to know: Wednesday, December 16, 2015

Five things for pharma marketers to know: Wednesday, December 16, 2015

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Britain says Bristol-Myers Squibb's Opdivo is too expensive; Calpers reports 32% boost in specialty drug spending; NIH is funding fewer clinical trials

Pfizer taps corporate affairs leads as part of reorganization

Pfizer taps corporate affairs leads as part of reorganization

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Pfizer selected MacKay Jimeson and Niesha Foster as corporate affairs category leads after a reorganization of the company's global innovative pharma business.

Edelman signs China health comms partnership

Edelman signs China health comms partnership

The agency will team up with Tsinghua Institute of Health Communication on study on how consumers interact with healthcare content.

Pfizer, Allergan to merge, creating pharma giant

Pfizer, Allergan to merge, creating pharma giant

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The deal is estimated to bring in $2 billion in operational synergies, in addition to further commercializing Allergan's products outside the US.

J&J consolidates global media into UM's J3

J&J consolidates global media into UM's J3

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Interpublic's dedicated group extended its brief beyond North America.

Pharma's acceptance of transparency programs matures as reporting becomes global

Pharma's acceptance of transparency programs matures as reporting becomes global

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Initiatives in Europe follow the US example when it comes to requiring manufacturers to report information about financial relationships with physicians.

An Open Letter: Allowing Regional Flexibility Bolsters Global Branding

An Open Letter: Allowing Regional Flexibility Bolsters Global Branding

We're not out to reinvent the wheel if we don't have to but we will need to localize the campaign for New Zealand and do what is right for our physicians and our patients.

ZS opens office in Singapore

ZS opens office in Singapore

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Advertising and marketing agencies turn their attention to the pharma market in the Asia-Pacific region.

Five things for pharma marketers to know: Wednesday, August 12

Five things for pharma marketers to know: Wednesday, August 12

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J&J turns to digital marketing in China; GSK closes North Carolina facility; Kim Kardashian West's promotion of Diclegis increased online conversations about the brand

Wunderman Health acquires ABS Creative

The New York-based agency took a majority stake in the full-service healthcare agency.

Sermo expands to Canada in global expansion

Sermo expands to Canada in global expansion

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The social networking site for doctors also plans to expand to its first Spanish-speaking country next month.

A Q&A with Sir Roger Moore, 2015 Young Lions Health Award judge

A Q&A with Sir Roger Moore, 2015 Young Lions Health Award judge

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Moore, a longtime Goodwill Ambassador for Unicef, talked with MM&M about how creativity can be used to improve public health.

Five things for pharma marketers to know: Friday, June 5

Five things for pharma marketers to know: Friday, June 5

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FDA panel recommends approval of female Viagra; FDA says that Sanofi's and Regeneron's PCSK9 inhibitor lowers LDL; GSK cuts 350 jobs

Five things for pharma marketers to know: Friday, March 27

Five things for pharma marketers to know: Friday, March 27

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Novo announces it will resubmit Tresiba to the FDA; WHO urges Europe to share cost-effectiveness data; J&J and Google partner to develop robotic surgery system

The Patient Abroad: An Exploration of the Motivations and Impact of Medical Tourism

The Patient Abroad: An Exploration of the Motivations and Impact of Medical Tourism

As global healthcare borders become increasingly blurred, the internationally mobile patient may become a standard patient segment considered in healthcare market research.

UK, Brazilian ads take top honors at Globals

UK, Brazilian ads take top honors at Globals

An organ-donation campaign with a Brazilian football tie-in, and a UK managed-access company's series of documentary films, took top honors.

AstraZeneca consolidates R&D, moves US commercial roles

AstraZeneca consolidates R&D, moves US commercial roles

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AstraZeneca is cutting 650 jobs in the US, "primarily in R&D," and consolidating its R&D operations at three "strategic R&D centers" in "bioscience clusters," academic and industrial beehives where the company can tap into concentrations of talent and infrastructure.

Pharma's iPad, emerging-markets strategies to get 2nd look in 2013, agency execs predict

From tech shifts to talent, and from emerging markets to engaging with social media, agency execs offer their predictions for what the New Year will bring.

Past the patent cliff, pharmas are set for rebound in NMEs, says IMS

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Industry pipelines might not be brimful of blockbusters, but after years of meager output, biopharma firms are poised to tap a cornucopia of innovative treatments as thirty-something New Molecular Entities launch each year through 2016.

McCann renames global health network in bid to broaden beyond drug advertising

McCann renames global health network in bid to broaden beyond drug advertising

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McCann Healthcare Worldwide changed its name to McCann Health, and five of its six US agencies rebranded to align more closely with their parent, the network said today.

Pfizer, Crestor tops for global promotional spend in 2011

Pfizer, Crestor tops for global promotional spend in 2011

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Total global pharma promotional spending fell 3.4% to $92.2 billion in 2011, according to Cegedim Strategic Data, led by a 4.7% decline in detailing spend.

Takeda looks to build vaccines business

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Takeda is getting into vaccines with the launch of a dedicated global division that will make use of Nycomed A/S's business infrastructure in Europe and emerging markets.

Company news: FDA, Ranbaxy, Daiichi Sankyo and ImpactRx

The FDA issued Driving Innovation, a blueprint for fostering American biomedical innovation, reiterating a prior commitment to reform regulation and announcing policies aimed at facilitating personalized medicine.

UK PR pitch could portend US acquisitions for AstraZeneca

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AstraZeneca is reviewing its UK financial PR business amid media speculation on a possible acquisitions run in the US, reports our sister publication, PRWeek UK.

Roche-sponsored blog pushes HPV test in UK

Roche-sponsored blog pushes HPV test in UK

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Roche, which is launching an HPV test, is sponsoring a blog by a UK healthcare reporter chronicling the process of getting a pap smear.

Global healthcare pros prefer live reps, survey finds

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For all the talk of e-detailing and digitizing the sales force, a plurality of international healthcare professionals would rather get info about new treatments from flesh-and-blood reps than through any other channel, a survey found.

Teva, P&G partner to form global OTC behemoth

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Teva is partnering with Procter & Gamble in an OTC drug marketing joint venture that will boast annual sales of more than $1 billion -- and which could ultimately be worth four times that, the companies say.

Pharma deals with disruptions at Egypt offices

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Staffers have been sent home and security has been bolstered at pharma offices located in Egypt's capital city, amid protests in Tahrir Square that have turned violent in recent days.

Merck, GSK expand sales forces in China

Merck, GSK expand sales forces in China

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Merck and GSK are both increasing the number of sales reps operating in China, according to separate presentations given by the two companies. In both cases, added reps in emerging markets are helping to offset significant reductions in US sales forces, company executives said.

Stronger growth for global pharma in 2011, says IMS

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Global pharma market growth will pick up steam in 2011, with growth of 5%-7% to $880 billion, over 4%-5% growth in 2010, according to IMS Health.

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