The current reimbursement climate is more likely to impact how drugmakers order their global product launches than the U.K.'s vote to exit the E.U.
The company's first global consumer CMO shares the challenges of delivering global campaigns and meeting local market needs.
The campaign will run in an integrated digital marketing format using channels such as Facebook, Twitter, and Youtube.
Type 2 diabetes is on the rise, around the world. The IMS Institute for Healthcare Informatics breaks down diabetes prevalence in Brazil, Mexico, Saudi Arabia, the U.K., and the U.S.
IBM to help analyze data about the spread of Zika; Grassley to investigate Part D program; Lilly CEO to retire
A group of Havas agencies developed a song and a ritual for a Reckitt Benckiser campaign encouraging people to use mosquito repellant.
The jurors advanced 103 entries in the pharma category of Lions Health. U.S. agencies accounted for 16 of them.
WHO finds poor countries are paying too much for HCV drugs; Gilead faces a lawsuit over an HIV drug; BioMarin to stop developing Duchenne treatment
The billboards themselves operate on simple principles: fool mosquitoes into thinking they've found a human, and then trap them until they die of dehydration.
It operates a number of ad agencies, like GSW and Palio, as well as a group of PR firms that includes Chandler Chicco Agency.
GSK won't patent drugs sold in low-income countries; experimental dermatitis therapy met Phase III endpoints; the FDA issues biosimilar labeling guidance
European regulators launch speedier drug approval process: AbbVie and Boehringer Ingelheim to partner on psoriasis drug; the FDA approves hemophilia B drug
Britain says Bristol-Myers Squibb's Opdivo is too expensive; Calpers reports 32% boost in specialty drug spending; NIH is funding fewer clinical trials
Pfizer selected MacKay Jimeson and Niesha Foster as corporate affairs category leads after a reorganization of the company's global innovative pharma business.
The agency will team up with Tsinghua Institute of Health Communication on study on how consumers interact with healthcare content.
The deal is estimated to bring in $2 billion in operational synergies, in addition to further commercializing Allergan's products outside the US.
Interpublic's dedicated group extended its brief beyond North America.
Initiatives in Europe follow the US example when it comes to requiring manufacturers to report information about financial relationships with physicians.
We're not out to reinvent the wheel if we don't have to but we will need to localize the campaign for New Zealand and do what is right for our physicians and our patients.
Advertising and marketing agencies turn their attention to the pharma market in the Asia-Pacific region.
J&J turns to digital marketing in China; GSK closes North Carolina facility; Kim Kardashian West's promotion of Diclegis increased online conversations about the brand
The New York-based agency took a majority stake in the full-service healthcare agency.
The social networking site for doctors also plans to expand to its first Spanish-speaking country next month.
Moore, a longtime Goodwill Ambassador for Unicef, talked with MM&M about how creativity can be used to improve public health.
FDA panel recommends approval of female Viagra; FDA says that Sanofi's and Regeneron's PCSK9 inhibitor lowers LDL; GSK cuts 350 jobs
Novo announces it will resubmit Tresiba to the FDA; WHO urges Europe to share cost-effectiveness data; J&J and Google partner to develop robotic surgery system
As global healthcare borders become increasingly blurred, the internationally mobile patient may become a standard patient segment considered in healthcare market research.
An organ-donation campaign with a Brazilian football tie-in, and a UK managed-access company's series of documentary films, took top honors.
AstraZeneca is cutting 650 jobs in the US, "primarily in R&D," and consolidating its R&D operations at three "strategic R&D centers" in "bioscience clusters," academic and industrial beehives where the company can tap into concentrations of talent and infrastructure.
From tech shifts to talent, and from emerging markets to engaging with social media, agency execs offer their predictions for what the New Year will bring.
- Shire taps Jennifer Aniston for awareness campaign as it enters the eye care market
- The co-pay card debate simmers, as payers push back
- Five things for pharma marketers to know: Tuesday, August 23, 2016
- Five things for pharma marketers to know: Wednesday, August 24, 2016
- Drugmakers revive R&D focus on long stagnant women's health market
- Boehringer Ingelheim launches gamified support program
- Leadership Exchange: Engaging the Millennial Doctor
- Klick opens NY office with slew of agency 'rock stars'
- Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health
- No free lunch for docs: Sponsored meals linked to more prescriptions
- Five things for pharma marketers to know: Tuesday, August 30, 2016
- Infographic: How physicians share online info with patients and other docs
- Diabetes marketers turn to big data, gaming to improve outcomes
- Health exchanges, Obama administration challenged by recent insurer exits
- Five things for pharma marketers to know: Monday, August 29, 2016