Good at everything, great at nothing

Share this article:
Designers and developers want to create the best possible finished product.
Designers and developers want to create the best possible finished product.

Just because you know how to do everything doesn't mean you should.

Designing a website without knowledge of web development is like designing an airplane without a background in engineering. It won't work.

That being said, being able to develop a website doesn't necessarily mean you'll be able to design a website.

Designers and developers are 2 very different types of people, with very different philosophies but with 1 common goal: to create the best possible finished product.

“Two Cats in a Sack: Designer-Developer Discord” discusses the differences in philosophies between designers and developers, and shows how hybrids are becoming more sought after. It suggests that what we need is for designers and developers to be more alike—to merge their disciplines.

Although creating a universal philosophy of design and development could help bring the two sides closer together, the reality is that hybrid designer/developers usually fall into 1 of 2 categories:

1.   There are designers who learn how to use code assist on Dreamweaver, and who use Google for developing through open source coding. This approach can provide users with a better understanding of what can and can't be done when designing for web, but because they continue to subscribe to their original design philosophies, their development and user experience will be lacking.

2.   Although it is important for designers to know something about developing and for developers to know something about designing, the overall quality of the work is usually strongest when designers and developers collaborate.

Through their collaboration, a designer and a developer can each draw on his or her area of expertise, producing work that exceeds the sum of its parts.

Having one person who can do everything isn't always what is best for the final product. Who would you rather have as a quarterback on the field—Tim Tebow who runs and throws adequately, or Tom Brady whose specialty is passing the football?

Young people can benefit however, by becoming hybrids—by learning designing and developing in school.

A young designer, right out of college, may discover that employers usually prefer hiring people who have some experience rather than those who are just starting out.

For this reason it is important to have as many skills to offer as possible. Having multiple skills will not only benefit companies, but it will also give a new graduate the opportunity to find what he or she is best at and would enjoy doing. For young people, then, being a hybrid can benefit the company and the individual.

Hybrids are not replacements for designers and developers. Instead, they are young designers and developers.

>> Click here to return to Brand Incites blog page
Share this article:
close

Next Article in Brand Incites

Email Newsletters

More in Brand Incites

5 tips to creating "The Most Interesting Brand in the World"

5 tips to creating "The Most Interesting Brand ...

Keeping your brand memorable and fresh takes thought, creativity and hard work. Here are are 5 guidelines that can help.

Maximize your ability to hit your targets

Maximize your ability to hit your targets

You brand can still have a big impact—even if you don't have a big budget or a large sales force. Here are a few tips for getting the most from ...

Promoting your brand on tomorrow's web

Promoting your brand on tomorrow's web

Growing use of tablet and mobile devices that lack support for Adobe Flash is driving the next shift in online advertising creative.