Google ads target off-limits Canadians

Share this article:

Canada's Office of the Privacy Commissioner investigated Google over targeted health ads. The Financial Post reports that the search engine violated the country's advertising rules when health service ads popped up on a user's screen after searching for sleep apnea devices.  

The commissioner says sleep apnea should have fallen under the “sensitive” category of search terms, which means advertisers should not be able to leverage that information for ads under the country's Personal Information Protection and Electronic Documents Act.

Although the article does not dispute whether sleep apnea qualifies as a health condition, the Google spat did draw attention to the vagueness of the law. PIPEDA requires data-collecting groups, like Google, to label things as sensitive or not, but critics told FP they need a better guideline.

FP says Google has agreed to improve staff oversight.

Share this article:
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

AstraZeneca takes on pediatricians

The American Academy of Pediatricians says an AstraZeneca drug for preemies should be used less often, and the drugmaker is fighting back with an ad campaign that says the new guidelines put too many at risk.

UK generic use soared in 2013

Generics made up almost 75% of prescriptions in the United Kingdom last year.

GSK refutes consumer spin-off rumor

The company refutes a Financial Times rumor that one was happening soonish.