Google to offer viewership data

Share this article:
Google plans to offer advertisers more than interactive data. Through a partnership with Echostar, the company will offer “second-by-second” data on TV viewership to agencies and advertisers within 24 hours—much faster than the big tracking firms currently do. Google is also exploring ways to track radio listenership and print ad exposures.

“We're taking our learnings in search and trying to apply them to the offline world,” said Khee Lee, vertical market manager for health at Google, noting the interdependency of offline and online channels.

The 800-pound gorilla of search engines nonetheless insists it's not looking to get into the media business.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters