GlaxoSmithKline awarded its online professional media buyingand planning business to Communications Media, Inc.

The King of Prussia, PA, firm, which specializes in mediaaimed at healthcare professionals, already handles physician-directed offlinemedia planning and buying for GSK.

Online professional media was previously handled by BeyondInteractive, a unit of WPP’s MediaCom, which handles consumer-facing mediaplanning and buying for all GSK brands, both OTC and Rx. GSK consolidated the NorthAmerican OTC buying and planning duties into MediaCom late last year. The OTC businesshad previously been split between MediaCom and several other agencies,including Havas’ MPG, Publicis’ Optimedia and Campbell Mithun. MediaCom hadhandled the Rx business.