GSK hands CMI online HCP media

Share this article:

GlaxoSmithKline awarded its online professional media buying and planning business to Communications Media, Inc.

The King of Prussia, PA firm, specializing in media aimed at healthcare professionals, already handles physician-directed offline media planning and buying for GSK. Online professional media was previously handled by Beyond Interactive, a unit of WPP's MediaCom, which handles consumer media planning and buying for GSK brands, OTC and prescription alike.

GSK consolidated the North American media on OTC brands into MediaCom last year. Media for those brands was previously split between MediaCom and other agencies.
Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?