GSK hands CMI online HCP media

GlaxoSmithKline awarded its online professional media buying and planning business to Communications Media, Inc.

The King of Prussia, PA firm, specializing in media aimed at healthcare professionals, already handles physician-directed offline media planning and buying for GSK. Online professional media was previously handled by Beyond Interactive, a unit of WPP's MediaCom, which handles consumer media planning and buying for GSK brands, OTC and prescription alike.

GSK consolidated the North American media on OTC brands into MediaCom last year. Media for those brands was previously split between MediaCom and other agencies.
You must be a registered member of MMM to post a comment.
close

Next Article in Features

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.

Email Newsletters