GSK launches new Alli spots
GlaxoSmithKline has launched new commercials for Alli, just in time for holiday overeating remorse.
The TV spots—a 30-second (Bread) and 15-second (Latte) spot—emphasize Alli's ability to “block about 25% of the fat you eat,” along with the importance of diet and exercise. The spots, by TBWA\Chiat\Day, are part of an integrated campaign built on Alli's “How Healthy Works” platform, with creative depicting three circular gears—an apple, a hamster-like exercise wheel and Alli capsules—all turning in unison. The campaign includes TV, print, shopper marketing, PR and other digital components, Deborah Bolding said in an email.