GSK ranks seventh among national advertisers

Share this article:
GlaxoSmithKline was the nation's seventh-largest consumer advertiser in 2006, according to TNS Media Intelligence's Stradegy as reported in Advertising Age.
With ad spend of $2.4 billion, GSK placed just behind Ford and ahead of Walt Disney, moving up from ninth-largest in 2005. J&J, last year's No. 4 advertiser, slipped in the ranking to place ninth – still beating out the likes of Unilever, Toyota and Sony. Further down the list were clustered Pfizer, at 31, with $1.1 billion in ad spend, and Wyeth (33), Novartis (36), Merck (38), AstraZeneca (40) and Schering-Plough (42), all in the neighborhood of $1 billion.
The survey covered TV, magazine, newspaper, outdoor, radio and internet advertising. Perennial No. 1 P&G weighed in at $4.8 billion in measured media.   

Share this article:
You must be a registered member of MMM to post a comment.
 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.