Guide to Interactive Companies

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group dca

 

Company Profile

Group DCA is a leading provider of direct-to-physician digital solutions, providing pharmaceutical and biotechnology companies with powerful channels to advance the interactions between pharmaceutical brand teams and healthcare practitioners. When deployed on an iPad or other tablet PC, Group DCA's programs provide field-sales representatives with point-of-contact and follow up tools, interactive content and important insight into their targets' attitudes and preferences.

Group DCA and its business units leverage the strengths of the Internet, multimedia, mobile devices, tablet PCs, dimensional direct mail, and proprietary software called DIAGRAM™ (DIAlog, GRAphics, Motion) to enable healthcare providers' to access information online and on their own schedules. DIAGRAM is the only software in the industry that enables clients to engage target audiences through a graphics-rich interface, capture response data, and use these data to customize future communications, making them more relevant and effective.

Services and Offerings
• Direct-to-physician marketing
• Digital promotion, including eDetailing
• Mobile marketing
• Interactive marketing
• Multi-channel marketing
• DIAGRAM™ software & interface
• Field-sales integration (iPad / tablets)
• Active eLearning
• Direct-to-patient marketing
• cue card—patient support programs

Awards and Recognition
• MM&M Awards—Gold, Best Interactive ­Initiative for Healthcare Professionals (2008, 2006)
• MM&M Awards—Silver, Best Interactive ­Initiative for Healthcare Professionals (2010)
• MM&M Awards­—Finalist, Best Interactive Initiative for Consumers (2009)
• PM360 Trailblazer Innovation Award ­Finalist—Best Company of the Year (2010)
• PM360 Trailblazer Innovation Award ­Finalist—Best Interactive Marketing (2010)
• NJ Ad Club­—Product Information, Business to Business, 1st, 2nd and 3rd place (2010)
• NJ Ad Club—Product Information, Consumer, 1st place (2008, 2007)
• Ad Club of New Jersey Certificate of ­Excellence (2007)
• Rx Club Award of Excellence (2008, 2007)
• Communicator Award of Distinction (2011, 2009, 2008)
• Inc. – 5,000 Fastest Growing Companies (2010, 2009, 2008, 2007)
• Frost and Sullivan Award for Product ­Innovation (2005)

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