Honoring Breakthrough Women

Entry Deadline

Monday, February 20 2017 NY

About the MM&M Hall of Femme

The MM&M Hall of Femme honors 16 of the most-senior female leaders throughout the biopharma, medical device, diagnostic, and agency sectors of the healthcare industry who have made a significant impact in marketing and communications in the past year. Accomplished and results-driven, these women have navigated internally, reached across silos, and led teams to maximize value for their organizations. Following the success of our inaugural Hall of Femme program, the upcoming summit and awards will again focus on women who are creating change in healthcare.

We want to know what women are driving high-level discussions among CEOs and the C-suite, implementing breakthrough commercial strategies, mentoring and guiding younger staffers, and taking the extra step to address issues of bias. These women will be honored in the Hall of Femme.

All potential Femmes must be nominated by a peer. Click here to nominate your Femme today.


We will also honor 20 Women to Watch. These women are rising leaders in the mid-stages of their careers. These are women who have demonstrated standout work in some way, whether that is leading a brand, a campaign, and another initiative. ​

​Potential "Women to Watch" can be self-nominated. Click here to nominate a woman leader in the mid-stage of her career, a Woman to Watch.

Join us on June 8, 2017, where we explore everything from initiatives that incentivize women's leadership to policies that lay the foundation in our industry for generations of women to come. Meet the 2017 Femmes, hear their first-person narratives behind their achievements, and access content and networking that explores the issues most relevant to female leaders working in healthcare marketing today.

2016 Breakthrough Women

The healthcare advertising and marketing sectors have been recognized to have careers in which women leaders can flourish, flexible work schedules exist, and talent is rewarded. That has not always been the case, of course, and there's still much room for improvement.

Femmes


The 16 women profiled here number among those who have bridged the gender gap in agencies, biopharma, and medtech. They've been recognized as pioneers in the areas of OTC, DTC, and HCP promotion; created some of the industry's most iconic medical advertising; and helped put multicultural marketing on the healthcare map.

Christine Armstrong | EVP, experience design, Giant Creative Strategy

Millicent Badillo | Partner, global health and wellness director, Grey

Teresa Bitetti | SVP and head, U.S. oncology, Bristol-Myers Squibb

Christine Coyne | VP of specialty pharmaceuticals, BTG

Didi Discar | Principal, Carling Communications

Lisa Garrone | CEO, DePirro/Garrone Advertising

Kristen Gengaro | Managing partner, TBWA\WorldHealth

Lori Grant | President, Klick Health

Shabnam Kazmi | VP patient access and adherence, Otsuka America Pharmaceutical

Michelle Keefe | President and CEO, Publicis Touchpoint Solutions

Maureen Regan | Healthcare entrepreneur, brand builder, and mentor, MRB Partners

Jo Ann Saitta | Chief digital officer, Omnicom Health Group

Judy Sewards | Partner, global health and wellness director, Pfizer

Patricia Trautwein | VP, marketing, Cochlear Americas

Lili Gil Valletta | Cofounder and president, XL Alliance

Gwen Washington | VP of marketing, Tris Pharma

Women to Watch


The MM&M Women to Watch is designed to salute 20 aspiring healthcare commercial and marketing execs who are distinguishing themselves in the mid-stages of their careers. These smart, strong women were chosen based on their unique skill sets and standout performance on behalf of a brand or a campaign or for their organization.

Vikki Abendroth | associate product manager, marketing, Crescendo Bioscience

Lauren Becker
| account director, Healthcare Regional Marketing

Brittany Blair | director of asthma consumer marketing, GlaxoSmithKline

Heather Bowerman | founder, Serona

Liisa Caliendo | director of product marketing, WebMD

Maria Colicchio | account group supervisor, Ogilvy Healthworld

Jordan Deatherage | director, social media, Intouch Solutions

Rena Denoncourt |director of market access, Alnylam Pharmaceuticals

Marissa DiCindio |digital manager, MediMedia Managed Markets

Catherine George | senior account director, Merkle

Shontessa Jordan | global mobile manager, Alcon Labs

Lindsay Lam | associate director, strategy - insights and innovation, Wunderman

Kristin Mengel | director, digital WPP (Team Pfizer)

Candice Park | senior art director, FCB Health

Emery Rogers | account director, TBWA/Worldhealth

Audrey Schnelker | executive director, PMO/Quality Center of Excellence, Avant Healthcare

Colleen Silk | director, global marketing, Insmed

Natasha Singh | director of physician marketing, Doximity

Samantha Stillman | art supervisor, CDM New York

Sierra Towers | director of marketing, Boehringer Ingelheim

Summit - 2017 Speakers and Agenda

Dr. Windham-Bannister is an experienced CEO who served as the founding President and CEO of the Massachusetts Life Sciences Center from July 2008-May 2015, overseeing a $1-billion investment to accelerate the pace of growth in pharmaceuticals, biotechnology, medical devices, medical diagnostics and bioinformatics. She is the first African American in the U.S. to lead a life sciences-focused innovation initiative of this scale. As CEO, she was responsible for the Center’s investment strategy, brand management, organizational development and return on public investment. Dr. Windham-Bannister is an internationally recognized expert with excellent academic and professional credentials in the fields of innovation strategy, market access and health care policy analysis -- with a special focus on highly regulated industries. She has significant international experience in Europe, Asia and Latin America. Dr. Windham-Bannister was named as one of the 10 Most Influential Women in Biotech by the Boston Globe in 2013.

Susan Windham Bannister

President and CEO, Biomedical Growth Strategies LLC; Immediate Past President and CEO, Massachusetts Life Sciences Center

8:30 AM - 9:00 AM

Registration

9:00 AM - 9:05 AM

Welcome

9:05 AM - 9:30 AM

Transforming Healthcare, with a Woman’s Touch

  • Keynote

Healthcare in its traditional sense is truly transforming. Recent development s in technology has enabled more collaboration between health tech, pharma and the HCP community. As a result, the industry is more equipped with the tools we need to deliver quality care to patients in ways we never thought possible. Join us for an inspiring keynote that looks into the industry’s future. One where women are shaping and influencing the transformative way in which we deliver healthcare.

9:30 AM - 10:05 AM

Building a Future for Women in Healthcare, One Policy at a Time

  • Panel

Discover how women in Massachusetts are making it their business to infuse the industry with innovation, one woman at a time. Join us for a discussion on some of the efforts of women in healthcare, working closely with state government to accelerate the pace of growth in biopharma with innovation. Witness the impact of women-led initiatives in a male dominated industry!

Speaker(s)

  • Dr. Windham-Bannister is an experienced CEO who served as the founding President and CEO of the Massachusetts Life Sciences Center from July 2008-May 2015, overseeing a $1-billion investment to accelerate the pace of growth in pharmaceuticals, biotechnology, medical devices, medical diagnostics and bioinformatics. She is the first African American in the U.S. to lead a life sciences-focused innovation initiative of this scale. As CEO, she was responsible for the Center’s investment strategy, brand management, organizational development and return on public investment. Dr. Windham-Bannister is an internationally recognized expert with excellent academic and professional credentials in the fields of innovation strategy, market access and health care policy analysis -- with a special focus on highly regulated industries. She has significant international experience in Europe, Asia and Latin America. Dr. Windham-Bannister was named as one of the 10 Most Influential Women in Biotech by the Boston Globe in 2013.

10:05 AM - 10:40 AM

I Echo That, Amplifying the Voice of Women in Healthcare

  • Panel

Women in the workforce often have to push a bit harder to have their voices heard and to ensure they receive credit where due. To counter this, women in healthcare can band together and echo one another’s ideas in and outside of the office. In this session we look at how women in healthcare are amplifying the ideas of their sisters in healthcare to ensure women's ideas are recognized as their own.

10:40 AM - 11:10 AM

Think TogetHER Challenge

  • Coffee Break

Enjoy some fun (and competitive) networking with this quirky challenge that calls for great minds to think togetHER! Collaborate with fellow attendees to solve Mad Libs that reveal some fun and facts about pharma!

11:10 AM - 11:45 AM

If At First You Don’t Succeed, Run, Run Again…. (Like Hillary Did)

  • Panel

Hillary, despite all of her shortcomings that surfaced on the campaign trail, was a formidable opponent. But, for a second time in a row, Hillary found herself losing to a man with just a fraction of her political experience. Sound familiar? As women in healthcare, we can relate to Clinton- we work hard to excel in a male dominated space and despite the blood, sweat, and tears somehow we are never “qualified” enough for the job. Join us for a thought-provoking session that discusses the obstacles women face on the road to executive leadership, both in and outside of the oval office.

11:45 AM - 12:10 PM

Are Diversity Quotas the New Way Forward for Healthcare?

  • Closing Keynote

In 2016 we see industries outside of the healthcare scope -General Mills, HP and Verizon, insist that their agency partners start meeting strict diversity requirements. Lack of diversity in marketing and creative agencies is a continuing discussion across communication fields, but one that somehow continues to overlook healthcare agencies. We discuss the lack of diversity within pharma brands; but seldom the lack of diverse talent within healthcare agencies that work with brands on marketing and creative campaign elements. If healthcare follows suit with the likes of brands like HP, will mandates from pharma brands to their agencies simply lead to tokenism and “show” hires? Join us for a discussion that explores diversity within healthcare agencies.

12:10 PM - 12:45 PM

Networking Break – Mimosas & Bellinis

12:45 PM - 1:15 PM

Femme Awards Program

Details & Pricing

Key Dates


Nomination Deadline

Monday February 20, 2017 (6pm ET)


Femmes Announced

March 2017


Summit & Awards Ceremony

Thursday June 8, 2017

Ticket Options


Package of 10

$3500

Includes:
Reserved table for 10 at awards breakfast


Package of 5

$1800

Includes:
Reserved table for 5 at awards breakfast


Individual Ticket

$399


Purchase your tickets today! Click here to buy.

Sponsors

If you are interested in sponsoring the MM&M Hall of Femme, please contact Doreen Gates at doreen.gates@haymarketmedia.com.

Contact Us

Questions about the event? 
Contact Anna Naumoski
email: anna.naumoski@haymarketmedia.com phone: 646-638-6015

Sponsorship opportunities:
Contact Doreen Gates
email: doreen.gates@haymarketmedia.com phone: 267.477.1151