Harte-Hanks launches new health and wellness agency True

Share this article:
Anne Stroup
Anne Stroup

Harte-Hanks, the direct marketing giant, is looking to break off a piece of the burgeoning health and wellness market with the launch of True Health + Wellness.

The shop, launching with a staff of 20-40 and business from existing clients, will be co-located with the company's consumer CRM shop, The Agency Inside Harte-Hanks, in Yardley, PA. It will be headed by managing director Anne Stroup and creative director Anthony Rotolo. Stroup was previously head of the pharma division at The Agency Inside Harte Hanks, while Rotolo was an EVP, creative director at Draftfcb Healthcare.

The launch is an effort to expand beyond the company's heritage in digital and CRM, Stroup told MM&M.

“We've always been in health and wellness, we've been in pharmaceutical,” Stroup said. “But we see pharma moving into this customer-centric model, and we've identified a gap in the available agency services to take the brand and make it relevant on the individual level.”  

By housing True Health + Wellness with The Agency Inside Harte-Hanks, Stroup said the healthcare shop will be able to leverage learnings from its larger consumer CRM sibling and adapt them to the pharma regulatory environment.

With a staff of around 200, The Agency Inside Harte-Hanks handles clients from the automotive, financial services and consumer packaged goods sectors.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Agency Gallery

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Agency Gallery

Agency Business briefs: June 2014

Agency Business briefs: June 2014

News on Publicis, Palio+Ignite, PulseCX, McCann HumanCare and GolinHarris

It's time to replace the FDA, says Newt Gingrich

It's time to replace the FDA, says Newt ...

Former Speaker of the House and presidential candidate Newt Gingrich has declared that it's time to replace FDA

Agency Business briefs: May 2014

Agency Business briefs: May 2014

Newson ID Media, Frontline Medical Communications and ContextMedia