Have you checked the list of finalists for the MM&M Awards 2007?

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The results are in and the cut has been made. Here, is the list of finalists for the MM&M Awards 2007. An independent panel of 47 esteemed judges from every corner of the industry spent an entire day in July reviewing and scoring more than 700 submissions to this year's program. And in each of the 24 categories the competition was fierce, producing worthy finalists. However, even the judges don't know the identity of the overall winners — they will be revealed for the first time at the spectacular awards presentation dinner in New York on November 1.

So who made the cut?

Best Media Buying/Planning in Consumer Media
• Avenue A/Razorfish and Roche for Tamiflu--fluFACTS.com Online Ad Campaign 
• Draftfcb and Eli Lilly for Cymbalta--Depression Hurts 
• Phd and Roche for Tamiflu--fluFACTS.com Offline Ad Campaign 
• StarLink Worldwide for American Medical Association--AMA Morning Rounds

Best Media Buying/Planning in Professional Media
• AbelsonTaylor and Astellas Pharma for Amevive--Amevive 2007 Campaign
• Communications Media and GlaxoSmithKline & Astellas for Vesicare--Vesicare 2006 Professional Media Plan
• Conetics and Ortho-McNeil Neurologics for Topamax Migraine--2007 Media Plan for Topamax Migraine

Healthcare Consumer Publication of the Year
• Caring4Cancer
• Diabetes Focus
• Healthy Living
• Neurology Now
• Prevention
• Shape

Healthcare Business Publication of the Year
• ACEP News
• Clinical Advisor
• Diversion
• Drug Store News
• JAAPA
• MDNG

Healthcare Web Site of the Year
• About.com/health
• dLife.com
• Event-Rx.com
• healthcentral.com
• ndei.org
• painknowledge.org

Best Use of Direct Marketing to Consumers
• CDMi Connect and Genentech for Lucentis--There's more to See: Lucentis Campaign
• CDMi Connect and Genentech for Rituxan RA--Rituxan RA Campaign
• Harte-Hanks and Genentech for Nutropin--Nutropin Stepping Stones Patient Support
• Euro RSCG Life Metamax and Endo Pharmaceuticals for Synera--Synera Patient Support Pack
• Medtronic for ITB Therapy--The re-invention of the connecting newsletter
• Saatchi & Saatchi Consumer Healthcare and AstraZeneca for Nexium--Purple Plus Adherence Program

Best Use of Direct Marketing to Healthcare Professionals
• AbelsonTaylor and Scios for Natrecor--Rapid Relief Can't Come Soon Enough Direct Mail Series
• AbelsonTaylor and Astellas/GlaxoSmithKline for Vesicare--Vesicare Medi-Scripts Launch Box Program
• Cline Davis & Mann and Janssen--Convention Flipbook Mailer
• Harte-Hanks and AstraZeneca for Rhinocort Aqua--Rhino Reader Campaign
• Loomis Group and Spectra Laboratories--Who Shot J.R.?
• Medicus NY and Sanofi-Aventis for Uroxatral--AUA 2006 Convention Materials

Best Professional Sales Aid
• AbelsonTaylor and Eli Lilly for Forteo--Forteo Core Sales Aid
• Adient and Pfizer for Men's Rogaine Foam--Men's Rogaine Foam Sales Aid
• Corbett Worldwide Healthcare Communications and Bristol-Myers Squibb for Orencia--See What's Possible
• Integrated Communications Corporation and Shire for Daytrana--Think Square Sales Aid
• Pacific Communications and Allergan for Tazorac--Tazorac Sales Aid
• Saatchi & Saatchi Healthcare Advertising, Bayer HealthCare and Schering-Plough for Avelox--Avelox Sales Aid

Best Use of PR to Consumers
• APCO Worldwide and PhRMA for Healthy Town--Healthy Town Campaign
• Chamberlain Communications Group and Novartis for Lotrel--Joe Montana's Family Playbook for Managing High Blood Pressure
• Chamberlain Communications Group and Eli Lilly--2006 Support Partners Program
• Communication Strategies and Barr Pharmaceuticals, Inc. for Plan B--Laying the Foundation for Plan B OTC Approval
• Porter Novelli and Shire for Adderall XR and Daytrana--8th Annual ADHD Experts on Call 2006
• Porter Novelli and Shire for Daytrana--Daytrana FDA Approval and Launch

Best Use of PR to Healthcare Professionals
• Goodman Media International and Institute for Healthcare Improvement--100,000 Lives Campaign
• GYMR Public Relations and AAFP--Vote for America's Health Capitol Hill Rally
• HealthSTAR PR and GlaxoSmithKline Consumer Healthcare for Alli--Help Not Hype: Getting Real About Weight Loss
• Lois Paul & Partners and TargetRx--LP&P's Strategic Public Relations Efforts: Putting TargetRx On the Map
• Ogilvy Public Relations Worldwide and Bayer HealthCare for Mirena--Mirena: Keep Life Simple & Sexy Campaign
• Racepoint Group and NeuroLogica for CereTom--Scan on Demand

Best Promotional Web Site
• 2Young4Glasses.com
• fluFACTS.com
• knowMenopause.com
• Rozerem.com
• RealityLASIK.com
• Turntohelp.com

Best Use of Interactive Media
• Avenue A/Razorfish and Wyeth Pharmaceuticals--KnowMenopause.com Questions Campaign
• Concentric Pharma Advertising and Bayer for Beteseron--Beta ResonderVideo
• Group DCA and Alcon Laboratories for Travatan Z--CSI (TRZ-301)
• Kane & Finkel Healthcare Communications and IntraLase--ITK Simulator
• Blue Diesel and Ortho-McNeil Neurologics--OMN TV
• MRM Gillespie and McNeil Pediatrics for Concerta--Teen Starter Kit CD-ROM

Best Individual Product Advertisement in Consumer Press
• AbelsonTaylor and Cramer-Krasselt for Rozerem--Rozerem Attic Print Ad
• HC&B Healthcare Communications and Cypress Fairbanks Medical Center Hospital for Cypress Fairbanks Chest Pain Center--Chili Dog
• HC&B Healthcare Communications and Texas Oncology--I Can Survive Cancer
• Palio Communications and GlaxoSmithKline for Epzicom--He knows he has HIV
• Stratagem Healthcare Communications and The Breast Cancer Fund--Warning

Best Overall Advertising Campaign in Consumer Press
• AbelsonTaylor and Cramer-Krasselt for Rozerem--Rozerem Print Ad Campaign
• CCA Advertising and Inogen--Say Hello to the Inogen One
• Draftfcb and Eli Lilly for Cymbalta--Depression Hurts
• HC&B Healthcare Communications and Texas Oncology--I Can Campaign
• Ogilvy Healthworld and Unilever for Dove--Moisture Changes Everything
• Palio Communications and GlaxoSmithKline for Epzicom--Kidney Awareness

Best Individual Product Advertisement in Professional Press
• AbelsonTaylor and Astellas/GlaxoSmithKline for Vesicare--Pants Campaign
• AbelsonTaylor and Scios for Natrecor--Rapid Relief Can't Come Soon Enough
• Interlink Healthcare Communications and Enzon for Oncaspar--Oncaspar Ad
• Wishbone/ITP and Dey, LP for Epipen--Epipen Fish
• Wishbone/ITP and GlaxoSmithKline--Commit

Best Product Launch Advertisement/Campaign in Professional Press
• Euro RSCG Life Metamax and Biogen Idec for Tysabri--High Hopes Campaign
• Euro RSCG Life Metamax and Endo Pharmaceuticals for Synera--Bring It On
• Grey Healthcare Group and Cytyc for ThinPrep--ThinPrep Campaign
• Harrison & Star and Abbott International for Zemplar Capsules & Injection--Go Beyond
• LyonHeart and Pfizer for Slentrol--Take 20% Off
• Sudler & Hennessey and Boehringer Ingelheim for Mirapex--Footsteps

Best Overall Advertising Campaign in Professional Press
• Euro RSCG Life LM&P and Pfizer for Chantix--Chantix Launch Campaign
• Harrison & Star and Abbott Laboratories for Disease State Awareness, Chronic Kidney Disease--What Can Turn a Kidney Patient Into a Heart Patient?
• Regan Campbell Ward-McCann and Barrier for Solage--Solage Campaign
• Sudler & Hennessey and Galderma for Clobex--Doberman Campaign
• Sudler & Hennessey and Roche for Tamiflu--Better Sooner
• Torre Lazur McCann and Adams for Delsym--Delsym Journal Ad

Best Corporate Advertisement/Campaign
• Calise & Sedei and Virbac Animal Health--Virbac Corporate Brand Campaign
• CCA Advertising and Novo Nordisk--Cuba/Family Tree
• Euro RSCG Life Chelsea and Wyeth Pharmaceuticals--Wyeth Neuroscience Ad
• Euro RSCG Life LM&P and Pfizer for Pfizer HIV/AIDS--Human Creativity
• GCG Healthcare and Children Neuroblastoma Cancer Foundation--Lunch for Life Campaign
• Torre Lazur McCann and International Osteoporosis Foundation--Bone Appetit Osteoporosis Poster

Best Agency Self-Promotion Advertisement/Campaign
• Centron--Centron Launch Campaign
• LyonHeart--Join The Uprising
• The CementWorks--Make Some Noise
• Torre Lazur McCann--Launch Intensity
• Stonefly Communications Group--Believe in Health
• Wishbone--Why Limit Yourself

Best Branded TV Advertisement/Campaign
• CommonHealth Consumer Group and Organon for NuvaRing--NuvaRing TV Ad
• Draftfcb and Eli Lilly for Cymbalta--Depression Hurts
• McCann HumanCare and Eisai/Pfizer for Aricept--Real Stories TV
• Saatchi & Saatchi Consumer Healthcare and Bristol-Myers Squibb/Sanofi Aventis for Plavix--Formidable Campaign
• Saatchi & Saatchi Consumer Healthcare and Sanofi-Aventis for Ambien CR--On/Off Campaign
• Young & Rubicam and Bayer for Mirena--Family Planning DRTV

Best Unbranded TV Advertisement/Campaign
• GSW Worldwide and Roche--Happy Feet
• Ogilvy Healthworld and Wyeth--All of You
• Pace and Barr Pharmaceuticals--Nicer Life Commercial
• Rapp Collins and Novartis Pharmaceuticals--Virtual Book
• Young & Rubicam and Bayer--Not Gonna Take It

Best Over-the-Counter Product Advertisement/Campaign
• Adams Respiratory Therapeutics for Mucinex--Mr. Mucus
• Centron and Novartis Consumer Products for Triaminic Infant Thin Strips--Triaminic Infant Thin Strips Journal Ad
• Harrison & Star and Bayer HealthCare for Bayer Aspirin--Missing Bayer 81
• S&R Communications Group and Fleet Laboratories for EZ-Prep--Unmask the Polyp
• The CementWorks and Genosis for Fertell--Fertell Launch Campaign

Best Total Integration Program for Small Companies
• AbelsonTaylor and Zimmer for Gender Knee--Gender Knee Art Gallery Campaign
• Anderson DDB Health & Lifestyle and Animas 2020--Animas 2020 Launch Campaign
• Diccicco Battista Communications and Cytyc for MammoSite--Voices of MammoSite
• Draftfcb and Alcon Labs for Restor--Safari
• HC&B Healthcare Communications and Menninger for Menninger Mental Health Epicenter--Imagine/Miracles in Mind

Best Total Integration Program for Large Companies
• Euro RSCG Life x2 and Bristol-Myers Squibb--Lite to Unite
• GSW Worldwide and Roche for Tamiflu--Happy Feet--fluFACTS.com
• HealthEd and GlaxoSmithKline for Tykerb--Tykerb Launch
• McCann HumanCare and Eisai/Pfizer for Aricept--Integrated Real Stories Program
• Rosetta and Vistakon for Acuvue--Acuvue Click to be Contacted
 

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