HCMA, Kellogg School to offer marketing program

Share this article:

The Healthcare Communication & Marketing Association (HCMA) and Northwestern University's Kellogg Health Industry Management program will offer a strategic marketing executive program this October.

The program, according to release, will be led by Kellogg faculty, and will focus on “tracking trends, ideas and innovations that will reshape healthcare products,” developing customer relationships, and analyzing brand building strategies, among other things.

“We are living in an era of big winners and big losers with careers hanging in the balance,” said Mark Tran, HCMA's executive education committee chair, in the statement. “The HCMA and the Kellogg School of Business Management have designed this program to benefit marketing executives in the pharmaceutical, bio-pharma, diagnostics and medical device industries.”

Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Channel

Five things for pharma marketers to know: Monday, September 15

Five things for pharma marketers to know: ...

Pharma has sought 76 meetings with FDA over biosimilars; Gilead licenses Sovaldi to India generic drugmakers; Pfizer and Ranbaxy Lipitor lawsuit dismissed.

Liraglutide, aiming for new indication, gets new name

Liraglutide, aiming for new indication, gets new name

Why Novo Nordisk is choosing not to leverage Victoza's brand equity as it seeks a weight-loss indication for liraglutide.

Five things for pharma marketers to know: Friday, September 12

Five things for pharma marketers to know: Friday, ...

An FDA panel voted in favor of liraglutide for weight loss; Allergan investors backing an attempted takeover of the firm crossed a critical threshold; and 100 million health wearables are ...