HCMA, Kellogg School to offer marketing program

Share this article:

The Healthcare Communication & Marketing Association (HCMA) and Northwestern University's Kellogg Health Industry Management program will offer a strategic marketing executive program this October.

The program, according to release, will be led by Kellogg faculty, and will focus on “tracking trends, ideas and innovations that will reshape healthcare products,” developing customer relationships, and analyzing brand building strategies, among other things.

“We are living in an era of big winners and big losers with careers hanging in the balance,” said Mark Tran, HCMA's executive education committee chair, in the statement. “The HCMA and the Kellogg School of Business Management have designed this program to benefit marketing executives in the pharmaceutical, bio-pharma, diagnostics and medical device industries.”

Share this article:

Email Newsletters

More in News

Star Group merges with Vox Medica, Calcium NYC

Star Group merges with Vox Medica, Calcium NYC

The newly formed group will be known as Calcium with Steve Michaelson, formerly of Rosetta Wishbone, at the helm.

Survey finds pay doesn't make doctors happy

Survey finds pay doesn't make doctors happy

Medscape's survey of over 24,000 physicians found that a paycheck is not necessarily linked to a physician's professional satisfaction.

CDC sees declines in some diabetes complications

CDC sees declines in some diabetes complications

Centers for Disease Control data shows that diabetes complications including heart attack and amputation fell in the twenty years between 1990 and 2010. The bad news: the number of diagnosed ...