HCMA, Kellogg School to offer marketing program

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The Healthcare Communication & Marketing Association (HCMA) and Northwestern University's Kellogg Health Industry Management program will offer a strategic marketing executive program this October.

The program, according to release, will be led by Kellogg faculty, and will focus on “tracking trends, ideas and innovations that will reshape healthcare products,” developing customer relationships, and analyzing brand building strategies, among other things.

“We are living in an era of big winners and big losers with careers hanging in the balance,” said Mark Tran, HCMA's executive education committee chair, in the statement. “The HCMA and the Kellogg School of Business Management have designed this program to benefit marketing executives in the pharmaceutical, bio-pharma, diagnostics and medical device industries.”

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