Survey shows doctors, patients want to embrace apps

Survey shows doctors, patients want to embrace apps

The snag: identifying what qualifies as download-worthy.

EHRs blur line between marketing and assistance: researchers

EHRs blur line between marketing and assistance: researchers

A trio of doctors make a case for putting limits on digital promotions, including those in EHRs and through social networks.

Key to successful digital outreach: think small

Key to successful digital outreach: think small

Patients want to do more with mobile and see doctors less. Two studies outline the types of digital interventions patients are interested in.

Survey shows Pharma digitally failing patients

Survey shows Pharma digitally failing patients

A study by consulting firm Accenture shows that patients not only expect digital outreach, but that their desire to be engaged is consistently being ignored.

Study finds doctor reviews matter to some extent

Study finds doctor reviews matter to some extent

A report published by JAMA indicated that online reviews sway a percentage of patients, but that personal recommendations hold more weight.

Nodding to bloggers, Lilly digitizes content

Nodding to bloggers, Lilly digitizes content

The move to digitize a series of books it co-created with Disney for kids with type 1 diabetes was spurred by a meeting with the online diabetes community.

Osbourne joins Teva for "You Don't Know Jack About MS"

Osbourne joins Teva for "You Don't Know Jack About MS"

Famous from his reality show, "The Osbournes," Jack narrates his life with MS in a web documentary series.

Researchers find reps increasingly losing out

Researchers find reps increasingly losing out

Although doctors still like sales reps, Capgemini and Quantia's researchers find their appeal is on the decline, while digital is on the rise. While age is a factor, it's the workplace that's shaping physician preferences.

Business briefs: Healthcare reform, Amgen, Pakistan pharma stance, digital marketing

Despite a possible government standoff, exchanges are coming, as is a proffered rebrand; Amgen signs a university deal in China; Pakistan seeks to rein in pharma; digital marketing is on the rise, research shows

Pharma fixed in online traffic patterns, despite distrust: survey

A good percentage of consumers are open to visiting a pharmaceutical company website, an online survey shows, despite a persistent undercurrent of distrust for industry.

Game for cancer patients gets mobile app

Game for cancer patients gets mobile app

Re-Mission, the video simulation known to change young patients' attitudes toward cancer, is in its second iteration. And one big drug maker has added its backing.

Remedy's HealthCentral.com is slated for a makeover

Remedy's HealthCentral.com is slated for a makeover

Remedy Health is hoping a new design for its flagship portal can give it an edge over rivals WebMD and Everyday Health.

Merz web-copy shortcuts don't sit well with OPDP

FDA's Office of Prescription Drug Promotion issued an Untitled Letter over what it says are misleading copy and overstated efficacy claims online.

"Sensor you swallow" passes psych test

"Sensor you swallow" passes psych test

Proteus Digital Health's ingestible sensor shows utility as an adherence tool for those on psych meds, a study suggests.

Merck buys controlling stake in Physicians Interactive

The drug maker, through its venture fund, took a controlling interest in the digital physician marketing firm.

Astellas serves up dose of "reality" in DTC effort

Astellas serves up dose of "reality" in DTC effort

The drug maker's broadcast-heavy "OAB reality" campaign stresses the emotional toll on women.

Genetic testing firm airs TV spot as part of $5M ad buy

Genetic testing firm airs TV spot as part of $5M ad buy

23andMe aired its first TV ad Monday, in a bid to build the audience for DNA sequencing.

Pharma digerati launch advisory firm

Pharma digerati launch advisory firm

The duo whose nonprofit served as neutral ground for getting FDA and industry talking about digital marketing is starting a for-profit research and advisory firm.

Twitter-Everyday Health deal means targeted Tweets

Twitter-Everyday Health deal means targeted Tweets

An Everyday Health-Twitter collaboration will deliver targeted promoted Tweets with health news, seasonal and lifestyle info

Business briefs: Sanofi; Doximity; NYBA

Sanofi named Connect & Coach as the winner of its 2013 Data Design Diabetes contest

With iPad push, Merck gets global right

With iPad push, Merck gets global right

Merck came late to the iPad party, but the company has made up the distance by releasing a global template for details using the device.

Google revamps scramble the SEO playbook

Google revamps scramble the SEO playbook

Pharmas need to start fine-tuning paid search and producing "liquid content" that moves fluidly between screens, said Google's David Blair at our first MM&M Skill Sets Live session

Pharmas dial back reprints spend, floor it on digital to reach HCPs

Pharmas dial back reprints spend, floor it on digital to reach HCPs

Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist.

Business briefs: Pfizer and CVS; the EMA; Digitas Health New York

Pfizer's online Viagra deal with CVS; reorg at the EMA; Mills moves up at Digitas

Docs haven't mellowed on DTC, snap poll suggests

Docs haven't mellowed on DTC, snap poll suggests

The FDA wants to know how physician attitudes towards direct-to-consumer advertising have evolved since the agency last asked them, in 2002. If a snap poll by CMI/Compas is any indication, drug companies probably won't like the answers.

Business Briefs: Docs question Gleevec price, Sanofi pill may delay MS onset

Doctors call out Novartis on drug prices; Aubagio shows strong top-line data in trials; and overseas docs increasingly turn to digital.

Shazam! Sanofi Pasteur strikes a chord with Fluzone audience

Shazam! Sanofi Pasteur strikes a chord with Fluzone audience

Sanofi Pasteur scored a pharma first this past winter by offering "Shazam" technology as a way for viewers to interact with TV commercials for its Fluzone Intradermal influenza vaccine—and to find out where they could get the new shot.

Sermo secures funding in global push

WorldOne will use a $35 million financing windfall for a global build-out of the physician social network it acquired in July.

Social media guru Gwee joins Chandler Chicco

Social media guru Gwee joins Chandler Chicco

Gwee, who pioneered pharma social media at Vertex before moving onto the agency side, is tasked with integrating digital and social strategies across the marketing and PR network's 14 agencies.

Note to sales: don't panic when reading these numbers

At first blush, Accenture's survey of pharma execs looks like more bad news for sales forces, but the firm tells MM&M that the sales overhauls are about more than reducing headcounts.

YouTube's Channels reboot gives pharmas pause

YouTube's Channels reboot gives pharmas pause

Google's latest YouTube update aims to make its Channels more social, and even as the company has given its pharma clients an extra month to hold on to their old page designs, the new format is inspiring anxiety among drug firms and medical agencies.

Epocrates narrows market research to target pharmas

Epocrates, now under new management, has jettisoned its QuickRecruit offering as it focuses its market research business on pharmas.

Think local, deploy globally

Think local, deploy globally

Deploying digital frameworks across large pharmaceutical organizations is a tricky business the world over, as execs convening in Barcelona can tell you. Securing local buy-in is essential to a successful multichannel roll-out.

Facebook Search looks to be a game-changer for pharma SEO

Facebook Search looks to be a game-changer for pharma SEO

It's not even in beta yet, but Facebook's Graph Search is sending tremors through the advertising landscape. For pharmas, the arrival of social search promises great opportunity -- and many perils.

Remedy and UC Berkeley launch wellness platform

Remedy Health Media is partnering with the University of California-Berkeley on BerkeleyWellness.com, which will deliver wellness information to consumers with the customary interactive spoonfuls of sugar—quizzes, slideshows, email alerts and social media feeds, along with roundtables and video chats featuring Berkeley experts.

Shire launches ADHD tech challenge

Taking a page from Sanofi, Shire is preparing to launch a developer challenge "to create technology driven solutions that aid individuals with ADHD during the transition from adolescence into adulthood."

Study finds personal profiles can have professional implications

A recent paper shows licensing boards may take action for a professional's behavior regardless of whether it is in the context of a professional setting.

Company news: McCann, Millennium Research Group

Internet trends show fondness for online health information, but no need for docs to take on a third job, Millennium says diabetes device market to grow moderately over five years.

Growth in devices, online video to drive media this year, buyers say

What changes in marketing or audience viewing habits might impact pharma's media investment this year? Media buyers weigh in on the hot channel trends.

Pharma's iPad, emerging-markets strategies to get 2nd look in 2013, agency execs predict

From tech shifts to talent, and from emerging markets to engaging with social media, agency execs offer their predictions for what the New Year will bring.

The year ahead: A Capitol bit of crystal ball-gazing

From FDA and pharma, to Caronia and off-label communication, three healthcare policy experts offer their take on what 2013 holds in store.

M3 Group extends reach in Iberian and Latin American markets with partnership

M3 Group extends reach in Iberian and Latin American markets with partnership

MDLinx owner M3 Group is partnering with Argentine online CME firm Medcenter on a content-sharing deal that will expand its in-language reach to Spain, Portugal and Latin America.

Company news: Biogen Idec, HHS, Televox

Biogen Idec sets aside $10M for ALS research, HHS clears eight exchanges.

WebMD cuts 250 jobs amid advertising malaise

WebMD cuts 250 jobs amid advertising malaise

WebMD is laying off 14% of its workforce in hopes of saving $45 million to offset revenue losses from an ongoing advertising slump that's plagued the portal throughout 2012.

DePuy coaches joint pain sufferers not to delay surgery

DePuy coaches joint pain sufferers not to delay surgery

A new campaign from J&J's DePuy Orthopedics, aimed at raising awareness of joint replacement, features Baby Boomers' letters to their younger selves.

eHealthcare Solutions (Digital Pharma East 2012)

eHealthcare Solutions (Digital Pharma East 2012)

R.J. Lewis, President and CEO of e-Healthcare Solutions, offers his unique take on digital pharma trends in a conversation with MM&M Editor in Chief, James Chase. [SPONSORED CONTENT]

Pharma execs: MLR teams are friendlier on digital

Pharma's med/legal/regulatory (MLR) teams, managers of risk and so often the scapegoats for creating roadblocks to digital innovation, were discussed in a much friendlier light by digital marketers at last week's ExL Digital Pharma East conference in Philadelphia.

Pfizer, J&J, Novartis and Sanofi tops in social media, say patients

Pfizer, J&J, Novartis and Sanofi tops in social media, say patients

Pfizer has the strongest social media presence of any pharma, a WEGO Health/Digital Health Coalition poll suggests.

Sansone takes director's chair at Medicus

Adrian Sansone is taking over the managing director's seat at Publicis Lifebrands Medicus, and is tasked with changing the way the HCP agency operates.

Quadrant buys IMNG, becoming biggest medical publisher by ad revenue

Quadrant buys IMNG, becoming biggest medical publisher by ad revenue

Privately owned Quadrant HealthCom acquired International Medical News Group (IMNG) from Elsevier, creating a new medical-publishing juggernaut.

Razorfish Health, Publicis Healthware in merger

Razorfish Health, Publicis Healthware in merger

Publicis is uniting two of its digital agencies as it seeks to keep the pure-play "e" units competitive.

JAMA shows a knack for multi-channel outreach

The fan base of the AMA's publishing arm grew 115% in the second quarter.

Video education effort aims at patients, doctors

A new video-based educational series will aim to tailor content to both patients and physicians, the firms behind the effort say.

"Digital divide" between old and young docs narrowing, survey finds

Three out of five doctors are now using technology to better communicate with patients, a MedPage Today survey has found, and two-fifths say patients are generally more informed than they were five years ago.

Pfizer's Redmond to head WebMD

Pfizer's Redmond to head WebMD

WebMD had to go all the way up to 42nd Street to find its new CEO, Pfizer honcho Cavan Redmond. He brings a keen understanding of the site's biopharma industry advertisers, and he'll need it as the portal looks to shore up flagging ad sales on the consumer side of its business

Company news: Digital health edition

Physician social network adoption was flat from 2011-2012, a survey says, and Everyday Health gets a nom for a daytime Emmy

Consumers getting comfortable with social media as a health resource

Around a third of US adults use social media as a health resource, according to a survey by PricewaterhouseCoopers - whether seeking out medical info, sharing symptoms and experiences or rating drugs, devices, doctors, hospitals and health plans.

With online doctor quiz, edugaming dons lab coat

With online doctor quiz, edugaming dons lab coat

Could an online quiz be the future of continuing medical education? In a twist on the "edu-gaming" phenomenon, Cleveland Clinic and physician site MDLinx aim to answer that question with The Smartest Doc, a daily one-minute quiz that aims to keep doctors up to date on the medical literature by appealing to their competitive spirit.

The pharma revolution will be digital, with new targets: study

There have been multiple promises by pharma to change its sales and marketing approach. Booz & Co. partner Danielle Rollmann says the time for promises is over, and action needs to happen, particularly in the digital space. Now.

Sermo looks for new leaders—and profitability

Sermo looks for new leaders—and profitability

Sermo is searching for a CEO and a medical advisory board since the physician online community's founder, Dr. Daniel Palestrant, and chief medical officer, Dr. Adam Sharp, left in November to launch a new startup called Par8o.

GSK seeks to span digital divide with social/digital dragnet

GlaxoSmithKline is souping up its social media monitoring with a digital strategy it says will create processes that are standard enough to streamline communications, but flexible enough to meet local requirements.

Sharecare bulks up with RealAge buy

Sharecare bulks up with RealAge buy

Healthcare Q&A site Sharecare is buying RealAge from Hearst for an undisclosed sum, the companies said.

People news: Novartis, Qforma and Precision Health Media

Novartis named Brian McNamara as division head of OTC, replacing J&J veteran Naomi Kelman, who spent a year in the role.

Novo Nordisk launches "robust" Hispanic FlexPen play

Novo Nordisk launches "robust" Hispanic FlexPen play

Novo Nordisk has launched a big integrated Spanish-language marketing campaign for its FlexPen insulin delivery device - one that Univision calls "the most robust ever" in Hispanic media for the diabetes sector.

Industry group releases digital best practices

Weary of FDA foot-dragging on digital and social media guidance for pharmas, a group of 60-some industry digerati have put together guidelines of their own.

P&G signals plans to cut ad costs by shifting to digital media

P&G signals plans to cut ad costs by shifting to digital media

Procter & Gamble is looking to lower its promotion costs by leaning more on digital media, Chairman and CEO Bob McDonald told analysts in an earnings call.

Victoza effort featuring Southern cuisine queen Deen draws flak

Victoza effort featuring Southern cuisine queen Deen draws flak

Novo Nordisk is courting controversy with a Victoza-branded type 2 diabetes education campaign featuring Southern-fried celebrity chef Paula Deen and her sons.

WebMD calls off sales plans, CEO steps down amid ugly forecast for 2012

WebMD calls off sales plans, CEO steps down amid ugly forecast for 2012

WebMD scrapped plans for a possible sale and announced that president and CEO Wayne Gattinella is stepping down after 11 years in that role.

Healthline lands Drugs.com ad sales deal

Healthline lands Drugs.com ad sales deal

Healthline Networks has secured a deal with Drugs.com giving it exclusive rights to sell consumer ads on the site, which boasts 8.8 million unique visitors per month.

Merck takes stake in Physicians Interactive

Merck's Global Health Innovation Fund (GHIF) is investing up to $17 million in Physicians Interactive, a company that develops digital products for doctors such as e-sampling and interactive education programs.

A targeted mobile effort for a thermometer shadows the flu

A targeted mobile effort for a thermometer shadows the flu

Mobile campaigns are getting increasingly targeted through layering of identifiers like location, age and gender. An effort for a new thermometer serves ads only to expecting moms and those with children under five within two miles of a store selling the device and only when influenza is running rampant where they live.

Behind WebMD's PE courtship, a business model under pressure

WebMD's talks with private equity firms come amid an advertising slump, and going private could buy the firm time to retool its business model while insulating it from activist investors like Carl Icahn.

Bon Jovi enlists in Advil's battle with Tylenol

Bon Jovi enlists in Advil's battle with Tylenol

Jon Bon Jovi is the latest celebrity pitchman for Pfizer Consumer Healthcare's Advil.

Remedy Health buys HealthCentral, promises broader ad reach

Health information site HealthCentral has been acquired by Remedy Health, a multimedia provider of content and tools designed to help people manage disease, the firms said today.

Consumers may be savvier, less fearful about online privacy and advertising than you think

Consumers are as worried about online privacy as they are about terrorism, but marketers tracking their surfing habits or mining their emails for insights is the least of their worries, according to a survey by McCann Truth Central.

Boehringer's Pharma-ville could salve industry's bad reputation

Boehringer's Pharma-ville could salve industry's bad reputation

Boehringer Ingelheim is hoping to create a new Facebook phenomenon with the development of a pharma civilization game that could give industry reputation a shot in the arm.

Study of diabetes social networks finds an advertising Wild West

More than a quarter of posts on Facebook sites for people with diabetes are promotional in nature, many touting products unapproved by the FDA, according to an analysis of diabetes-focused social networks.

Friends and family top health influencers, says survey

Underscoring the importance of social media in public health, patients say friends and family are as responsible for their health as are medical professionals, according to Edelman's 2011 Health Barometer study.

Advertising as dating game: It's the brand.com where things get serious

A survey by Yahoo! and advertising giant BBDO says advertisers need to raise their game in "owned media" like brand.com sites to woo consumers.

Merck web widget points to future adherence fix

Merck web widget points to future adherence fix

Asking consumers to gauge their risk for non-adherence, Merck is deploying a one-minute survey dubbed the Adherence Estimator that may be the way forward for keeping patients on-treatment.

Prostate Czech gets behind a good cause

Prostate Czech gets behind a good cause

He takes a very direct approach to the pursuit of prostate health. He's Branko the Prostate Czech, and he's been wielding his latex glove to raise awareness during September's Prostate Cancer Awareness Month.

Novo Nordisk adds e-books to patient support program

Novo Nordisk adds e-books to patient support program

Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program.

Lipitor.com gets Bad Ad slap for cross-promotion sans risk info

Pfizer's Lipitor website touted the efficacy of Caduet, Chantix and Norvasc but failed to balance those claims with risk info for the drugs, according to an "untitled letter" from FDA's Division of Drug Marketing, Advertising and Communication (DDMAC).

EMD Serono brings back "Birds & Bees" infertility effort

EMD Serono brings back "Birds & Bees" infertility effort

EMD Serono refreshed its "Birds & Bees" fertility issues awareness campaign with a Facebook page and a music video.

Ethnically insensitive Summer's Eve ads draw eyeballs and brickbats

Ethnically insensitive Summer's Eve ads draw eyeballs and brickbats

A feminine hygiene brand known for its boffo advertising is back with an anatomically-explicit ad campaign that's generating tons of publicity but also charges of racism.

FDA guidance exempts most pharma apps from scrutiny

FDA guidance exempts most pharma apps from scrutiny

FDA issued draft guidance on mobile medical apps, focusing narrowly on those programs that augment regulated medical devices or turn mobile devices into medical devices.

WEGO Health launches online video venture

WEGO Health is launching an ad-supported online video network, dubbed WEGOHealth.tv, that will feature "conversation-style videos" featuring its medical subject matter expert "health activists."

Pharma digerati push for online guidelines

Pharma digerati push for online guidelines

Frustrated by FDA inaction on guidance for digital marketing and social media, a host of industry players are banding together to form a nonprofit that can hammer out consensus on a way forward.

Lilly refreshes patient ed portal, launching YouTube channel

Lilly refreshes patient ed portal, launching YouTube channel

Eli Lilly & Co. refreshed its Lilly for Better Health program with a multichannel platform and a YouTube channel.

Facebook: pharmas must enable comments by August 15

Facebook: pharmas must enable comments by August 15

Facebook sales reps told pharmas last week that they can no longer disable commenting on their non-brand-specific pages, potentially exposing them to flame warriors, spammers, adverse events reports and discussion of off-label uses that might call down the wrath of DDMAC.

Seeking "savoir-faire," Publicis buys Rosetta for $575 million

Publicis is padding its digital health agency supergroup with a $575 million-plus acquisition of Rosetta Marketing Group.

Social media gurus Gwee and Monseau move on to new jobs

Social media gurus Gwee and Monseau move on to new jobs

Two of the drug industry's brightest minds in social media, Shwen Gwee and Marc Monseau, are changing jobs, with Gwee leaving Vertex for Edelman and Monseau exiting J&J to open his own firm.

Patients prefer health media sites to user-generated content for medical info, says survey

Consumers continue to trust health magazines, websites and WebMD more than user-generated contribution sites like Wikipedia, Facebook or Twitter for medical information, according to a survey.

FDA to probe website DTC risk/benefit presentation

The FDA announced plans to study online consumer advertising for prescription drugs in order to resolve "a number of questions surrounding how to achieve 'fair balance' in online DTC promotion.

Pfizer texting campaign plugs vaccinations

Pfizer texting campaign plugs vaccinations

Pfizer is piloting a mobile education campaign promoting awareness of the value of childhood vaccinations through texting.

AstraZeneca adds live chat option to Nexium, Crestor sites

Visitors to Crestor.com and PurplePill.com can now hit a "click to chat" button to chat with a live AstraZeneca customer service rep.

Global healthcare pros prefer live reps, survey finds

For all the talk of e-detailing and digitizing the sales force, a plurality of international healthcare professionals would rather get info about new treatments from flesh-and-blood reps than through any other channel, a survey found.

Havas launches "#a11y" digital practice for disabilities market

Havas launches "#a11y" digital practice for disabilities market

Havas Drive has launched a practice focused on developing digital products for persons with disabilities and those undergoing rehabilitative therapies.

Social media "power users" favor letting companies socialize, survey finds

Social media "power users" value interaction with healthcare companies want them regulated but around, according to a WEGO Health survey.

Google slathers search ads in Facebook sauce

Google is looking to catch some of that social networking word of mouth marketing magic with a "+1" button that will appear on all of its search ads, allowing users to flag items for their friends.


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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