HCPDig

EHR use up 10%, as small practices tame data crunch

EHR use up 10%, as small practices tame data crunch

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A report of over 270,000 US medical sites signals that EHR adoption is no longer a luxury reserved for hospitals and health systems.

Off-label guidance may not be publishing boon

Off-label guidance may not be publishing boon

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The FDA's proposed upgrade to its off-label distribution guidelines has some new features, but experts say it is unclear if this means more dollars will flow toward reprints.

Doctors sound off on healthcare reform

They're not hiding their love or disdain for reform, including one who says the law brings bias into the exam room.

Health apps come up short in study

Health apps come up short in study

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Researchers found that most healthcare apps have limited functionality, don't serve patients with multiple needs, and taper off when support is needed most. No wonder adoption is low.

Pharma eyes EHR for engaging with docs

Pharma eyes EHR for engaging with docs

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EHRs could be a vehicle for pharma to find its way into the physician's workflow. First, industry needs to learn how to leverage them appropriately.

Intouch creates HCP content division

Intouch creates HCP content division

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Growing client demand encouraged the agency to make its HCP content capabilities official.

Could EHR incentives draw pharma into exam room?

Could EHR incentives draw pharma into exam room?

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How potential alignment between drug companies and physicians, via the EHR, could extend brand reach.

Study reveals doc detail preferences: Hang up the phone

Study reveals doc detail preferences: Hang up the phone

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Doctors shared their information preferences with CMI/Compas, revealing ways marketers can better pace their communications to max out channels.

Medical students are digital, but not necessarily mobile

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A survey by Athenahealth/ePocrates indicates that the digital habits of med students are in sync with those of their professional peers

A Parkinson's app for patients that took its cue from HCPs

A Parkinson's app for patients that took its cue from HCPs

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Patient use of the professional app prompted the latest iteration, and the foundation behind it is set to launch a media push.

Pharma digerati launch advisory firm

Pharma digerati launch advisory firm

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The duo whose nonprofit served as neutral ground for getting FDA and industry talking about digital marketing is starting a for-profit research and advisory firm.

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