HCPDig

Field Notes: WPP's Stream Tackles Health Issues

Field Notes: WPP's Stream Tackles Health Issues

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Stream Health, WPP's "unconference" which took place in Florida earlier this week, provided a diverse and large amount of content in a short amount of time.

Nurses undeterred by internet bans at work: study

Nurses undeterred by internet bans at work: study

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Healthcare workers seek out health-related information on their own time, and through internet connections other than ones offered by their employers.

Merck's Keytruda is shipping

Merck's Keytruda is shipping

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The first-in-class PD-1 was approved only last week.

Haymarket launches endocrinology HCP site

The new site, which includes professional resources on diabetes, debuted online and in app form today.

IBM's Watson rolls out to wider healthcare market

IBM's Watson rolls out to wider healthcare market

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@Point of Care has integrated IBM's much-touted Watson cognitive technology into its real-time clinical-decision platform

CVS changes name

Parent company CVS Caremark is changing its name to better reflect "its broader health care commitment."

New lipid agents are high on potency, low on doc awareness

New lipid agents are high on potency, low on doc awareness

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The new PCSK9 class of cholesterol-lowering antibodies continues to look promising, but many doctors—particularly PCPs—have never even heard of the experimental drugs.

Lack of marketing partner delays Afrezza launch

Lack of marketing partner delays Afrezza launch

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Afrezza was heralded as one of the most innovative diabetes products of the last decade. So, why hasn't MannKind set a firm launch date for the product?

Rep access continues to shrink

Rep access continues to shrink

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Sales reps are experiencing even more limited physician access, according to a report by Chicago consultancy ZS Associates.

Digital sage Richman returns to healthcare

He started the Dose of Digital blog in 2008, then left healthcare. Now, after more than two years away, Jonathan Richman says he's back in the business.

Haymarket launches psychiatry news, CME site

Haymarket Media launched the site PsychiatryAdvisor.com today.

CME commercial support cuts narrow

CME commercial support cuts narrow

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The rate of decrease in industry's budget for continuing medical education (CME) slowed last year.

Industry trims support for CME

Industry reined in commercial support for CME in 2013—the sixth consecutive annual decrease—data released today by the ACCME show.

CMS plans to end CME Sunshine exemption

CMS plans to end CME Sunshine exemption

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In what amounts to a sudden about face, CMS wants to delete the Sunshine rule's exclusion for continuing medical education.

Study reveals ways to fight antibiotic resistance

Study reveals ways to fight antibiotic resistance

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The solution: talk to patients.

Merck rolls out MedEd website in India

The website is a joint effort between Merck and The Lancet.

Takeda releases internal probe over bad ad

An internal probe for a controversial ad for hypertension drug Blopress was released by Takeda, but the report is in Japanese.

Why the US Didn't Do Well at Lions Health

Why the US Didn't Do Well at Lions Health

A US Pharma juror's—and silver Lions Health winner's—opinion on why the Americans didn't fare well in Cannes, and tips for improvement

Ex ONC chief heads ACO group

Farzad Mostashari is leading a startup to help primary care physicians create Accountable Care Organizations

Everyday Health rolls out CancerRx app

Everyday Health rolls out CancerRx app

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The bedside decision-making app includes clinical trial and drug information as well as breaking news.

CMS: docs can sign up for Sunshine peek

CMS: docs can sign up for Sunshine peek

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Will docs line up to glimpse their payment data—and get a chance to correct mistakes—or will low awareness overshadow the latest milestone in the law's roll-out?

App can estimate blood loss

The maker of an FDA-approved app says its algorithm can use images to assess surgery-related blood loss.

WorldOne re-organizes, unifies around Sermo

WorldOne re-organizes, unifies around Sermo

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The pharma market research major is working on unifying into one company with two main product lines, and is also in the process of a re-brand.

Texting threatens pagers, work-life balance

Texting HCPs may be speedy, but a study finds some built-in risks.

OPDP takes on sales aid for alcohol drug

OPDP takes on sales aid for alcohol drug

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The advertising watchdog gave drugmaker Alvogen 15 days to make amends.

Teachable moment for new allergy tabs

Teachable moment for new allergy tabs

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With pollen season approaching its peak, drugmakers are educating doctors on a new class of allergy tablets. It could be a while before they're made available for patients.

EHR deal puts Merck in the exam room

EHR deal puts Merck in the exam room

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Merck's lead digital health strategist and his business partner offer a glimpse of what's possible through pharma and EHR collaborations.

Weight-loss drugs fight it out

Eisai announced it was adding sales reps to promote its drug Belviq, while Vivus, maker of Qsymia, fights off a generic marketing application by Actavis.

Poll finds most doctors OK with Iclusig

A survey by investment firm Jefferies found that the temporary 2013 suspension had a minimal impact on how doctors perceive the drug.

Research conflicts not limited to pharma

A piece about obesity and Coca-Cola shows the widespread nature of conflict-of-interest discussions and concerns about the sway that honoraria and other goodies may exert on researchers.


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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