The Post X-er, Post-Boomer generation considers traditional healthcare "sick care."
Lightbulb company Royal Philips is swapping its heritage for the consumer healthcare business.
The two-year collaboration leverages health content from Meredith Vieira's Lives project.
The voice-activated app costs 99 cents.
Biogen extend Isis relationship for six years and $100M; HHS readies healthcare reform TV push; Medivir ends hep. B clinical trial; FDA approves Celgene cancer drug; Baxter seeks Enbrel biosimilar
Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.