Healthcare Advertising

Business briefs: Eisai, AHRQ, mWellnesss

Eisai uses a lawsuit to prompt the DEA, AHRQ gets a new director, mWellness runs into adherence issues.

Sites touting surgeries are one-sided, says study

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The drug industry gets a lot of grief over its online communications to consumers, but a study has found that sites posted by doctors and hospitals and touting surgeries are often dreadful—and far less tightly regulated.

Private View: Breaking the Healthcare Barriers

Private View: Breaking the Healthcare Barriers

Consumer work that creatively breaks the healthcare barriers and, most importantly, drives customers to act

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