Time Inc., according to AdAge, has begun selling print ads for its magazines on exchanges.
A look at the content that grabbed most reader interest over the past year.
Haymarket Media launched the site PsychiatryAdvisor.com today.
Researchers are increasingly using social media to recruit patients, albeit oftentimes in an arms-length manner.
Guidance on promoting products in 140 characters and correcting misinformation serves as a guarded green light, says one observer.
Texting HCPs may be speedy, but a study finds some built-in risks.
The Omnicom-Publicis deal may have been scuttled, but the hunger for deals remains.
The AIDS Healthcare Foundation took out an ad in some WSJ editions saying the drug threatens to "break the bank."
Praised for helping navigate the shift by advertisers into digital, media vet Kim Kadlec is leaving pharma for a new role at AOL.
Express Scripts notes that these prescriptions may not, in fact, be for ADHD.
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- Biosimilar uptake will require companies to tell a trustworthy backstory
- Lawmakers propose allowing pharma companies to share some off-label information
- Apple's ResearchKit: Five Guidelines for Pharma
- Everyday Health buys rare-disease agency Cambridge BioMarketing