Pharmaceutical Five things for pharma marketers to know: Friday, April 17

Five things for pharma marketers to know: Friday, April 17

The FDA approves generic Copaxone; AstraZeneca's experimental lung-cancer drug demonstrates that it can delay disease progression; PhRMA CEO John Castellani to step down

Pharmaceutical

Doximity to launch Apple Watch app

The app for the smartwatch includes secure encrypted messaging.

Healthcare Media

Print ads surface on programmatic exchanges

Time Inc., according to AdAge, has begun selling print ads for its magazines on exchanges.

Pharmaceutical MM&M's top reads of 2014

MM&M's top reads of 2014

A look at the content that grabbed most reader interest over the past year.

Channel

Haymarket launches psychiatry news, CME site

Haymarket Media launched the site PsychiatryAdvisor.com today.

Channel Clinical researchers dip toe into social media

Clinical researchers dip toe into social media

Researchers are increasingly using social media to recruit patients, albeit oftentimes in an arms-length manner.

Channel FDA Twitter guidance greeted with caution

FDA Twitter guidance greeted with caution

Guidance on promoting products in 140 characters and correcting misinformation serves as a guarded green light, says one observer.

Channel

Texting threatens pagers, work-life balance

Texting HCPs may be speedy, but a study finds some built-in risks.

Channel

Publicis, Facebook ink deal

The Omnicom-Publicis deal may have been scuttled, but the hunger for deals remains.

Channel

Ad chides Gilead "greed" over Sovaldi pricing

The AIDS Healthcare Foundation took out an ad in some WSJ editions saying the drug threatens to "break the bank."

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.