Healthcare Professionals

Digital IDs become focus as drugmakers seek to track doctors' behavior online

Digital IDs become focus as drugmakers seek to track doctors' behavior online

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Organizations are focusing on better ways to verify HCPs' digital identities.

Best Branded Website for Healthcare Professionals of 2016

Best Branded Website for Healthcare Professionals of 2016

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CDM New York populated this engaging and outstanding website for Salix with unique visuals and messaging elements designed to drive awareness.

Best Digital Initiative for Non-Consumers of 2016

Best Digital Initiative for Non-Consumers of 2016

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In the A Thousand Words About NTM campaign, real NTM patients were paired with artists who created original pieces that communicate patients' difficult journey to diagnosis.

Millennials Define Health Differently than Other Generations

Millennials Define Health Differently than Other Generations

While they may not be at the top of a long list of priorities, the sheer size (all 75.3 million of them!) of millennials makes them too important to overlook.

Retaining talent: How pharma can compete with Google

Retaining talent: How pharma can compete with Google

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As tech behemoths like Google are attempting to poach the best and brightest, executives from pharma companies and agencies share new retention tactics.

W2O, Lagrant Foundation team up on healthcare diversity push

W2O, Lagrant Foundation team up on healthcare diversity push

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The healthcare-focused agency network is committed to spending $50,000 over three years to the Future Leaders in Healthcare Fellowship Program.

5 industry execs discuss how to harmonize healthcare campaigns

5 industry execs discuss how to harmonize healthcare campaigns

Here are points of view from five sector pros on harmonizing healthcare campaigns in today's complex marketing world.

Pharma on LinkedIn? How to Engage Healthcare Professionals Using LinkedIn Showcase Pages

Pharma on LinkedIn? How to Engage Healthcare Professionals Using LinkedIn Showcase Pages

A powerful opportunity has emerged to publish content directly on LinkedIn in order to increase the visibility of a company's corporate narrative and services as part of an integrated marketing strategy that spans paid, owned and earned media.

Opinion

How to Shatter the Glass Ceiling

How Pharma Can Benefit from the Transformation of Pharmacy

Newsletters

Live at MM&M Transforming Healthcare

Pharma faces its 'oh, shit' moment

In his keynote address at the MM&M Transforming Healthcare conference, Dr. Gautam Gulati says the industry is being outpaced by its innovation.

Merck, Takeda execs: Is AI the new bad app?

One executive referred to AI as a "black box" and as the "Tower of Babel."

Value-based care requires innovators to challenge the status quo

Execs stressed the importance of collaboration, consumer-mindedness.

Admetsys wins the 2017 MM&M Startup Showdown

The artificial pancreas can provide value to the health system.

Top 40 Healthcare Transformers

MM&M honors 40 upstarts and veteran innovation gurus.

Top 10 Innovation Catalysts

For the first time MM&M honors a group of 10 agency execs.