CDM New York populated this engaging and outstanding website for Salix with unique visuals and messaging elements designed to drive awareness.
In the A Thousand Words About NTM campaign, real NTM patients were paired with artists who created original pieces that communicate patients' difficult journey to diagnosis.
While they may not be at the top of a long list of priorities, the sheer size (all 75.3 million of them!) of millennials makes them too important to overlook.
As tech behemoths like Google are attempting to poach the best and brightest, executives from pharma companies and agencies share new retention tactics.
The healthcare-focused agency network is committed to spending $50,000 over three years to the Future Leaders in Healthcare Fellowship Program.
Here are points of view from five sector pros on harmonizing healthcare campaigns in today's complex marketing world.
A powerful opportunity has emerged to publish content directly on LinkedIn in order to increase the visibility of a company's corporate narrative and services as part of an integrated marketing strategy that spans paid, owned and earned media.
- Five things for pharma marketers to know: Monday, October 17, 2016
- Guidemark Health merges with three companies to form new agency
- Sermo and Everyday Health partner in advertising-research deal
- Five things for pharma marketers to know: Thursday, October 13, 2016
- Five things for pharma marketers to know: Friday, October 14, 2016
- Merck educates doctors about biosimilars, long before it will sell one in the U.S.
- 4 trends with the potential to change behavior in the patient journey
- 2016 Pharma Report: All the data in one place
- What do physicians think about biosimilars?
- Novartis considers new sales model for experimental cancer therapy
- Trump or Clinton? Either May Lead to Better Mental Healthcare
- Five things for pharma marketers to know: Thursday, October 20, 2016
- Why Excedrin embraced the headache of a contentious election season
- StartUp Health reports more global deals, uptick in pharma investment in digital health
- Five things for pharma marketers to know: Wednesday, October 19, 2016