Healthcare Professionals

Best Branded Website for Healthcare Professionals of 2016

Best Branded Website for Healthcare Professionals of 2016

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CDM New York populated this engaging and outstanding website for Salix with unique visuals and messaging elements designed to drive awareness.

Best Digital Initiative for Non-Consumers of 2016

Best Digital Initiative for Non-Consumers of 2016

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In the A Thousand Words About NTM campaign, real NTM patients were paired with artists who created original pieces that communicate patients' difficult journey to diagnosis.

Millennials Define Health Differently than Other Generations

Millennials Define Health Differently than Other Generations

While they may not be at the top of a long list of priorities, the sheer size (all 75.3 million of them!) of millennials makes them too important to overlook.

Retaining talent: How pharma can compete with Google

Retaining talent: How pharma can compete with Google

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As tech behemoths like Google are attempting to poach the best and brightest, executives from pharma companies and agencies share new retention tactics.

W2O, Lagrant Foundation team up on healthcare diversity push

W2O, Lagrant Foundation team up on healthcare diversity push

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The healthcare-focused agency network is committed to spending $50,000 over three years to the Future Leaders in Healthcare Fellowship Program.

5 industry execs discuss how to harmonize healthcare campaigns

5 industry execs discuss how to harmonize healthcare campaigns

Here are points of view from five sector pros on harmonizing healthcare campaigns in today's complex marketing world.

Pharma on LinkedIn? How to Engage Healthcare Professionals Using LinkedIn Showcase Pages

Pharma on LinkedIn? How to Engage Healthcare Professionals Using LinkedIn Showcase Pages

A powerful opportunity has emerged to publish content directly on LinkedIn in order to increase the visibility of a company's corporate narrative and services as part of an integrated marketing strategy that spans paid, owned and earned media.

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