Healthcare Professionals

Intouch creates HCP content division

Intouch creates HCP content division

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Growing client demand encouraged the agency to make its HCP content capabilities official.

NPs, PAs avoiding primary care, while docs glum about independent practices

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Researchers say we've been overestimating how many NPs and PAs can be expected to ease the inflow of just-insured patients, while another study shows just why they may be bypassing independent practices.

WebMD caps search, chooses in-house CEO Schlanger

WebMD caps search, chooses in-house CEO Schlanger

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David Schlanger is the company's new chief executive, a role he's filled on an interim basis since May.

PhRMA conferees fault industry for poor messaging

PhRMA conferees fault industry for poor messaging

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PhRMA's annual meeting in Boston was full of talk about how scientific advances are pushing the boundaries of medicine's potential, but the mood was woe-is-me as members pondered their industry's poor public reputation.

Patients look to docs for web suggestions -- but most don't get them

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Consumers want more help from their doctors in finding relevant health information on the web, but their doctors are often failing to deliver, according to new research by consumer engagement specialist Kyp and Opinion Research Corporation.

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.