Healthcare Professionals

PhRMA conferees fault industry for poor messaging

April 16, 2012

PhRMA's annual meeting in Boston was full of talk about how scientific advances are pushing the boundaries of medicine's potential, but the mood was woe-is-me as members pondered their industry's poor public reputation.
 

Patients look to docs for web suggestions -- but most don't get them

June 09, 2010

Consumers want more help from their doctors in finding relevant health information on the web, but their doctors are often failing to deliver, according to new research by consumer engagement specialist Kyp and Opinion Research Corporation.
 

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Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony
 
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