Healthcare

Five things for pharma marketers to know: Tuesday, November 29, 2016

Five things for pharma marketers to know: Tuesday, November 29, 2016

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Trump selects Price as head of HHS; Warren criticizes 21st Century Cures; GSK CEO says companies will have to get used to making less money

Paying Lip Service to STEM Isn't Enough

Paying Lip Service to STEM Isn't Enough

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I'm not suggesting that colleges become vocational schools. But don't you think they should also help young people prepare for the life they're going to be living?

Five things for pharma marketers to know: Monday, November 14, 2016

Five things for pharma marketers to know: Monday, November 14, 2016

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J&J's experimental RA drug has mixed results in clinical trial; Novartis reportedly considers buying generics maker; Donald Trump names healthcare transition team leader

Five things for pharma marketers to know: Friday, November 11, 2016

Five things for pharma marketers to know: Friday, November 11, 2016

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Trump says he will reform the FDA; pharmaceutical M&A expected to pick up; superbug causing infections in cystic-fibrosis patients

The Transforming Healthcare Virtual Event Series: Patient-Focused Design

The Transforming Healthcare Virtual Event Series: Patient-Focused Design

This event will focus on the wide-ranging application of this thinking in healthcare, identify the latest trends in achieving patient engagement, and share standout examples and new insights.

Five things for pharma marketers to know: Wednesday, November 2, 2016

Five things for pharma marketers to know: Wednesday, November 2, 2016

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Valeant to sell stomach-drug business for $10 billion; Pfizer reports growth in third quarter; sales of hep.-C drugs drive revenue down for Gilead Sciences

How We Picked the Health Influencer 50

How We Picked the Health Influencer 50

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Each of this year's Influencers wields significant influence at a major health-related organization and boasts high-profile accomplishments, oftentimes ahead of the aforementioned pain-of- change curve.

Hispanic Healthcare Journey: The Rx Path to Treatment

Hispanic Healthcare Journey: The Rx Path to Treatment

Join this webinar to hear new, patient focused research from Univision and Nielsen's Hispanic Healthcare Journey study.

Cleveland Clinic's Cosgrove: Obamacare now 'part of the fabric' of the U.S.

Cleveland Clinic's Cosgrove: Obamacare now 'part of the fabric' of the U.S.

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Cleveland Clinic CEO Toby Cosgrove said at the PRWeek Conference that the pharmaceutical industry has a responsibility to manage drug costs without the government stepping in

Mayo Clinic CEO John Noseworthy on the role of comms in healthcare

Mayo Clinic CEO John Noseworthy on the role of comms in healthcare

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Mayo Clinic's CEO talks about how a trusted name in healthcare has evolved digitally and centered communications on its newsroom while retaining integrity.

Five things for pharma marketers to know: Monday, August 22, 2016

Five things for pharma marketers to know: Monday, August 22, 2016

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Pfizer to acquire cancer drugmaker Medivation; Valeant names new CFO; Apple acquires health data startup

Five things for pharma marketers to know: Tuesday, August 16, 2016

Five things for pharma marketers to know: Tuesday, August 16, 2016

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OncoGenex's prostate cancer drug fails in clinical trial; Aetna to exit exchanges in 11 states; pregnant women taking acetaminophen have higher risks for their children

The Story Behind the Story, Live From Cannes, Presented by McCann Health

The Story Behind the Story, Live From Cannes, Presented by McCann Health

McCann Health, the 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health festival.

Hacking Healthcare: Will It Help the Patient?

Hacking Healthcare: Will It Help the Patient?

The power of hackathons is now magnified because of the power of the internet and social media, giving both patients and healthcare professionals a global platform for their voices.

Five things for pharma marketers to know: Thursday, July 21, 2016

Five things for pharma marketers to know: Thursday, July 21, 2016

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The FDA approves generic versions of AstraZeneca's Crestor; Biogen CEO steps down; drugmakers race to develop smart inhalers

Healthcare Content Marketing Still Lags But Can Fill Pharma Marketing Voids

Healthcare Content Marketing Still Lags But Can Fill Pharma Marketing Voids

Such intense interest in health content is a rich opportunity to engage, inform, support, and motivate key customer constituencies.

Omnicom PR Group acquires healthcare shop Rabin Martin

Omnicom PR Group acquires healthcare shop Rabin Martin

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It is the group's first acquisition since it was assembled in February under CEO Karen van Bergen.

Care Angel wins MM&M Shark Tank challenge 2016

Care Angel wins MM&M Shark Tank challenge 2016

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The Siri for Seniors took the top prize at the second MM&M Shark Tank for its annual healthcare conference.

Watson Health partners with drug and devicemakers to tap into real-world data

Watson Health partners with drug and devicemakers to tap into real-world data

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Industry is partnering with Watson to try and solve some of healthcare's most pressing questions.

What is cognitive computing, and what does it look like in healthcare?

What is cognitive computing, and what does it look like in healthcare?

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Already, there's cognitive cooking for your kitchen and cognitive coaching for your daily run. What's Watson's vision for medicine?

What 10 innovation teams look like

What 10 innovation teams look like

Learn about Merck's new innovation team as well as read profiles of 9 other teams at companies such as Google and Johnson & Johnson.

Healthcare industry seeks to reform its position as hacking target

Healthcare industry seeks to reform its position as hacking target

Given the value of its data and its relatively backward security measures, the healthcare industry has become a prime target for hackers. But industry experts say changes are afoot.

Developers should consider products that serve the underserved, report finds

Developers should consider products that serve the underserved, report finds

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Digital health technology for low-income consumers is growing and can be very effective when applied appropriately, a report finds.

Hill+Knowlton Strategies taps new U.S. health practice lead

Hill+Knowlton Strategies taps new U.S. health practice lead

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The agency brought on Penny Mitchell to lead its U.S. health practice.

The New Patient Centricity Demands Clarity, Community—And Confidence

The New Patient Centricity Demands Clarity, Community—And Confidence

When it came to the issue of patient-centricity, each of us harbored at least a hint of cynicism.

Johnson & Johnson comms leader stepping down

Johnson & Johnson comms leader stepping down

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FitzPatrick is departing the company as it evaluates its 150 agency partnerships.

Sridhar Iyengar to be keynote speaker at the MM&M Transforming Healthcare Conference

Sridhar Iyengar to be keynote speaker at the MM&M Transforming Healthcare Conference

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The Silicon Valley gadget guru who helped define the beyond-the-pill era will talk about embedding nontraditional capabilities into biopharma business models.

Weber Shandwick buys healthcare specialist ReviveHealth

Weber Shandwick buys healthcare specialist ReviveHealth

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Nashville-based ReviveHealth posted $8.7 million in revenue in 2014.

Stat may be just what the doctor ordered

Stat may be just what the doctor ordered

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Rick Berke, executive editor of Stat, talks about the title's strategy to make health, medicine and life sciences content compelling and deliver this news to a general audience.

The Pitfalls and Promise of Healthcare Hackathons

The Pitfalls and Promise of Healthcare Hackathons

Join us to learn about the opportunities and pitfalls of the new wave of hackathons on healthcare, and learnings from the last three MDP Hackathons.

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