One of the largest health information companies in the market, Remedy Health Media, agreed to integrate content from health video provider HealthiNation.
The partnership calls for the original content to be featured throughout Remedy's owned and operated sites. Advertisers can take advantage of multi-platform distribution.
“This is an opportunity for us to work with one of the top players in the market,” Raj Amin, CEO and co-founder, HealthiNation, told MM&M.
Remedy bought health information site Health Central last year, giving it more reach in the core health-information seeker audience. The digital firm offers content online, at the point-of-care and on mobile devices, influencing more than 150 million patients and caregivers each year, including over 25 million monthly unique visitors, said the firm, citing comScore Media Metrix data.
HealthiNation brings a big footprint in cable, among other areas. Its reach covers more than 8.9 million monthly unique visitors, according to comScore Video Metrix data.
The two firms will also collaborate on ROI measurement. “What we're trying to do is essentially re-aggregate the audience across those platforms and measure it,” Amin added.
Clients, he said, are asking for ways to message across more platforms so they can expand to where the consumer is. “What [this deal] means is big players in the market are realizing that they have to get together to offer scale to clients and best-of-breed products and solutions.”