October 19, 2004
HealthSTAR promotes Boxer and hires Capilupi
HealthStar Advertising promoted Sasha Boxer to vice president, account group supervisor. Boxer, who previously was a vice president and account supervisor, will direct the Barr Laboratories, Duramed and Alpharma accounts. She reports to Bob Karczewski. Theresa Capilupi was named account executive for the agency's Barr Laboratories assignments. She was an account executive in direct marketing at OgilvyOne New York. Capilupi is responsible for day-to-day execution of three brands: the Barr generics account for oral contraceptives; Trexall, for the treatment of psoriasis, rheumatoid arthritis and cancer, and Claravis, an acne product.