H&K lands DeSalva to head global healthcare

Share this article:
Hill & Knowlton named GCI Group's AnnaMaria DeSalva to head its worldwide healthcare practice.

DeSalva, who was previously worldwide managing director of the healthcare practice at GCI Group, the PR arm of WPP's Grey Global Group, becomes director, worldwide healthcare practice at Hill & Knowlton.

Before joining GCI group, DeSalva spent six years at Bristol-Myers Squibb (BMS), where she coordinated marketing and government relations teams in Europe to drive reimbursement and adoption of anti-cancer treatments, developed corporate affairs strategy for Latin American and Asia Pacific markets, and led strategic planning and health programs at the BMS Foundation.

DeSalva's is the latest in a string of recent high-level moves at the healthcare practices of top PR agencies. She replaces Paul Oestreicher, who left to head the New York office and healthcare practice of Zeno Group. Oestreicher, in turn, replaced Charlotte Wray, who left Zeno Group to launch Mosaic, a new healthcare firm backed by Omnicom's Brodeur Group.

GCI Group has not named a replacement for DeSalva.  

Share this article:

Email Newsletters

More in News

Doctors want to know how CMS plans to display Sunshine payment data

Doctors want to know how CMS plans to ...

Physician and industry trade groups are asking CMS to explain how context will be provided to the general public around the dollar sums drugmakers ascribe to doctors for things like ...

Pfizer Q2 sales slip, but still beat expectations

Pfizer Q2 sales slip, but still beat expectations

Patent losses and lost co-promotion agreements put a dent in sales.

Lack of marketing partner delays Afrezza launch

Lack of marketing partner delays Afrezza launch

Afrezza was heralded as one of the most innovative diabetes products of the last decade. So, why hasn't MannKind set a firm launch date for the product?