Holliday parts ways with Digitas Health

Share this article:

Linda Holliday, co-founder and longtime president of the company now known as Digitas Health, has left the agency.

Holliday described her parting of ways with the interactive firm she helped create nearly 20 years ago as amicable. “I'm still in touch with some clients and still doing some odds and ends,” she told MM&M.

Holliday said she may be working on a few consulting projects throughout the summer but, as of yet, has not solidified a permanent new role. “I may go on to do something new again because that's what I enjoy,” Holiday said.

Holliday's former duties have been divided between members of the Digitas Health executive team, overseen by CEO and co-founder David Kramer.

That executive team consists of:
*Michael du Toit, EVP, marketing & client services,
*Larry Mickelberg, EVP, strategy & new business,
*Len Dolce, general manager,
*Dr. Michael Golub, chief medical officer,
*Alexandra (Alex) vonPlato, chief creative officer.

In April, the Philadelphia-based interactive healthcare agency changed its name from Medical Broadcasting Company to Digitas Health to reflect its January 2006 acquisition by Publicis-owned Digitas.

The agency's client roster includes Wyeth, AstraZeneca, Celgene, Bristol-Myers Squibb, Roche, Merck, GlaxoSmithKline and others.

Share this article:
close

Next Article in News

Email Newsletters

More in News

Astellas, DOJ settle for $7.3M

Astellas, DOJ settle for $7.3M

Astellas has settled a False Claims case with the Department of Justice over the 2010-2013 marketing of an antifungal medication. Astellas denies the allegations.

Boehringer drug lands US, EU orphan tag

Boehringer drug lands US, EU orphan tag

The experimental Breakthrough Therapy treatment is for acute myeloid leukemia.

Omnio app moves to smartphones

Omnio app moves to smartphones

Physicians Interactive is introducing the third wave of its Omnio app, making the tablet-only tool available for iPhones and Android phones.