Hospitals

How Ascension's Nick Ragone is rebranding one of the biggest U.S. health systems

How Ascension's Nick Ragone is rebranding one of the biggest U.S. health systems

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The health system is one of the largest in the country. Most of Ascension's hospitals, Ragone says, used to operate almost independently from each other and the company's headquarters.

Cleveland Clinic's Cosgrove: Obamacare now 'part of the fabric' of the U.S.

Cleveland Clinic's Cosgrove: Obamacare now 'part of the fabric' of the U.S.

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Cleveland Clinic CEO Toby Cosgrove said at the PRWeek Conference that the pharmaceutical industry has a responsibility to manage drug costs without the government stepping in

Mayo Clinic CEO John Noseworthy on the role of comms in healthcare

Mayo Clinic CEO John Noseworthy on the role of comms in healthcare

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Mayo Clinic's CEO talks about how a trusted name in healthcare has evolved digitally and centered communications on its newsroom while retaining integrity.

Ascension begins hospital-rebranding push

Ascension begins hospital-rebranding push

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Ascension worked with several Omnicom agencies on the rebranding push, including FleishmanHillard and Siegel & Gale.

Five things for pharma marketers to know: Monday, September 19, 2016

Five things for pharma marketers to know: Monday, September 19, 2016

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Some U.S. hospitals still haven't received Valeant discounts; U.N. General Assembly will discuss antibiotic resistance; AstraZeneca diabetes drugs lowered blood sugar in study

Cleveland Clinic aims to get guys talking in first men's health campaign

Cleveland Clinic aims to get guys talking in first men's health campaign

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The Cleveland Clinic has launched its first national men's health campaign, MENtion It, to encourage men to be more proactive about their health.

Five things for pharma marketers to know: Tuesday, July 12, 2016

Five things for pharma marketers to know: Tuesday, July 12, 2016

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U.S. cancer centers triple spending on advertising; study finds patient choice can reduce side effects; the FDA approves Shire's dry-eye drug

The CIO, reimagined for pharma

The CIO, reimagined for pharma

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Despite the increasing importance of the CIO post, top technology professionals still find it hard to break into the uppermost ranks at life-sciences companies.

Ponemon: Cybercrime is top cause for healthcare data breaches

Ponemon: Cybercrime is top cause for healthcare data breaches

A 69% majority of healthcare organizations said they believe their industry is more vulnerable to data breaches than other business sectors.

Five things for pharma marketers to know: Thursday, May 12, 2016

Five things for pharma marketers to know: Thursday, May 12, 2016

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Valeant has not delivered promised price breaks on heart drugs; AstraZeneca drug receives orphan status; Allergan promotes Meury and Stewart

Q&A: Toby Cosgrove on running the Cleveland Clinic and community comms

Q&A: Toby Cosgrove on running the Cleveland Clinic and community comms

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The Cleveland Clinic's CEO discusses how he keeps the hospital on top of its game and educates the community it serves.

Ascension Health rolls out first ad campaign for VA

Ascension Health rolls out first ad campaign for VA

The Catholic health system worked with FleishmanHillard and GSD&M to create the integrated campaign touting its partnership with the Department of Veterans Affairs.

Providers, devicemakers lag in IT defense

Providers, devicemakers lag in IT defense

While it's made great strides, the healthcare industry is still behind in some technology and information safeguards.

Ascension Health ups Ragone to chief marcomms officer

Ascension Health ups Ragone to chief marcomms officer

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The Ketchum veteran joined the nonprofit healthcare system in mid-2014.

Weber Shandwick buys healthcare specialist ReviveHealth

Weber Shandwick buys healthcare specialist ReviveHealth

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Nashville-based ReviveHealth posted $8.7 million in revenue in 2014.

Pharma largely absent from MIT spin-off's list of best health tools

Pharma largely absent from MIT spin-off's list of best health tools

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An initial list of consumer health tech deemed essential by MIT and Harvard doctors is short on pharma-backed apps or services.

MIT offshoot set to launch health app reviews

MIT offshoot set to launch health app reviews

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A nonprofit institute will soon start producing consumer reviews of digital health tools that have been vetted by Harvard clinicians.

Market Access: Looking Back, Looking Ahead

Market Access: Looking Back, Looking Ahead

Securing market access has become significantly more challenging for pharma marketers.

What if Hospital Meant Hospitality?

What if Hospital Meant Hospitality?

How to bring an enhanced customer experience to the healthcare industry

Tech-Savvy Consumers Push Hospitals to Launch Digital Marketing Campaigns

Tech-Savvy Consumers Push Hospitals to Launch Digital Marketing Campaigns

In order to reach consumers, hospitals must rethink their old ways of marketing outreach.

From One CMO to Another: What Chief Medical Officers Can Learn from Chief Marketing Officers

From One CMO to Another: What Chief Medical Officers Can Learn from Chief Marketing Officers

By thinking like marketers, chief medical officers can embrace innovation and differentiate their organizations by providing better experiences, better products and ultimately better health.

Everyday Health buys hospital marketing firm

Everyday Health buys hospital marketing firm

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The company acquired Tea Leaves Health for $30 million to diversify its business.

Boosting Physician Referrals in Today's Hypercompetitive Healthcare Environment

Boosting Physician Referrals in Today's Hypercompetitive Healthcare Environment

The focus on boosting physician referrals might appear contrary to the current obsession with patient-centric marketing.

Could Marketing in Schools Help Save America's Health?

Could Marketing in Schools Help Save America's Health?

With an eye on the bottom line, hospitals and their marketing firms traditionally haven't spent much time on school campuses.

MC10 partners with Univ. of Rochester on wearable sensor research

MC10 partners with Univ. of Rochester on wearable sensor research

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The academic partnership builds on the company's 2014 collaboration with UCB on using sensors to gather biometric data about people with neurological disorders.

Five things for pharma marketers to know: Tuesday, May 12

Five things for pharma marketers to know: Tuesday, May 12

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Mylan considers higher bid for Perrigo; Boehringer Ingelheim partners with health system on COPD; EMD Serono's experimental cancer drug gets Fast Track status

Five things for pharma marketers to know: Thursday, March 5

Five things for pharma marketers to know: Thursday, March 5

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AbbVie nabs Pharmacyclics for $21 billion, Mallinckrodt makes a Pfizer-Hospira style acquisition, and the National Cancer Institute's director resigns

Drugmaker shifts sales model to keep pace with formulary decision making

Drugmaker shifts sales model to keep pace with formulary decision making

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Some IDNs are centralizing decisionmaking at the corporate level and other hospitals are limiting on-site access to sales reps.

How Mobile Apps Increase Hospital Revenue and Patient Engagement Sponsored by Phunware

Phunware's VP Product Evangelist will explore how hospitals can implement a wayfinding and messaging solution, and how they can expect to benefit from it.

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