How to get the right DTC mix - and measure the ROI

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Experts from the fields of pharma marketing, measurement and consumer media will discuss the challenges facing DTC marketers, and will investigate how best to allocate budgets across consumer channels and measure ROI.

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The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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