How to make your digital ads work

Share this article:
Click here to view on demand

Experts from pharma marketing and interactive advertising will look at what makes digital display ads work, exploring some the key elements to achieving campaign objectives and maximizing results, including awareness, brand engagement, specific direct response activity and click through. 



Key upfront considerations on design, format, and structure that will determine strategy:
  • Campaign objectives
  • Brand awareness
  • Direct response – specific action either within the ad or driving traffic/click throughs
  • Creative assets – interactive features, higher resolution, complex animation, photography and video
  • Measuring how users are engaging with your messaging
  • Data and metrics beyond click through – brand interaction time, interaction rate, key panel activities, video milestones, awareness and intent lift

Featured speakers
Lee Slovitt
, Senior Director of Media, Heartbeat Digital
Lee Freund, Director of Pharmaceutical Strategy, PointRoll

Moderator
James Chase
, editor-in-chief, Medical Marketing & Media

Sponsored by Pointroll
Share this article:
You must be a registered member of MMM to post a comment.

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters