How to make your digital ads work

Share this article:
Click here to view on demand

Experts from pharma marketing and interactive advertising will look at what makes digital display ads work, exploring some the key elements to achieving campaign objectives and maximizing results, including awareness, brand engagement, specific direct response activity and click through. 



Key upfront considerations on design, format, and structure that will determine strategy:
  • Campaign objectives
  • Brand awareness
  • Direct response – specific action either within the ad or driving traffic/click throughs
  • Creative assets – interactive features, higher resolution, complex animation, photography and video
  • Measuring how users are engaging with your messaging
  • Data and metrics beyond click through – brand interaction time, interaction rate, key panel activities, video milestones, awareness and intent lift

Featured speakers
Lee Slovitt
, Senior Director of Media, Heartbeat Digital
Lee Freund, Director of Pharmaceutical Strategy, PointRoll

Moderator
James Chase
, editor-in-chief, Medical Marketing & Media

Sponsored by Pointroll
Share this article:

Email Newsletters

More in Webcasts

Delighting Your Customer through Multichannel Customer Engagement

Today's life sciences customers expect service delivered on their terms. They want the convenience of email, phone, web, and face-to-face - all personalized, all coordinated. The typical experience they receive as a consumer.

The New World of the Customer Experience - Not Your Daddy's Call ...

In this webcast, we will talk about how TrialCard's Customer Experience Center has become the focal point of our business - from inbound support for pharmacies, physicians, and patients through teledetailing and whitespace management to insurance verification and marketing research.

Green light, or go slow: What FDA's new draft guidance means ...

While not the last word on the subject, the agency's latest social media guidance was a good step forward. This informative webcast is designed to dissect the guidance and help brand directors and communication managers, whether currently engaging in social media or looking to do ...