How to stay relevant in pharma

Share this article:

Pharma marketing researchers should provide actionable recommendations to brand managers and be more proactive in identifying opportunities to research business issues, said TGaS Advisors.

Those are two areas in which pharma brand managers, surveyed by TGaS, have given marketing researchers relatively low scores, the advisory firm said.

TGaS, a unit of KnowledgePoint360, released the tips in a brief designed to help professionals ensure relevance to their organizations.

Its brief follows the State of the Industry (SOI) survey, developed and fielded in late 2011 by TGaS and the Pharmaceutical Marketing Research Group (PMRG), that found a widening chasm in the relationships between suppliers and clients, and (partly due to lower headcount) that a declining number of market researchers expects to have a big influence on commercial decision making.
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Antidote: On Cystic Fibrosis treatments

Antidote: On Cystic Fibrosis treatments

Recent treatments in CF, including the inhaled antibiotic Tobramycin, have increased lifespan well into adulthood.

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

The $3 generic and the $1,000 pill: pharma ...

What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?

Leadership Exchange Uncut : The Agency-Client Relationship

Leadership Exchange Uncut : The Agency-Client Relationship

Click the above link to access MM&M's first Leadership Exchange Uncut e-book, "The Agency-Client Relationship"