ICC Lowe taps Brown to lead two offices

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Matt Brown, formerly president of inVentiv digital shop Ignite Health, has been hired by Interpublic Group's ICC Lowe to lead its main office and its medical-device division.

Brown replaces Paul O'Neill, former president of the flagship Parsippany office, ICC Lowe, who has been promoted to the new role of chief growth officer for the network, and John Friedberg, former general manager of emerging technology and device unit ICC Lowe Redshift.

Bringing Brown on board -- one of several personnel-related moves announced recently by ICC Lowe, the healthcare arm of IPG's Lowe & Partners -- increases the agencies' depth of services, said Steve Viviano, ICC Lowe CEO, in a statement.

“We took a very deliberate approach to finding a leader who could take us to the next level,” he said. “Matt…is especially attuned to the rapidly evolving face of healthcare communications.”

Brown's insight stems from having had a mix of pharma, device and technology clients at Ignite, including accounts like Endo Pharmaceuticals' pain franchise, Roche Molecular Systems, Allergan's LapBand, J&J's Depuy unit and Abbott's iLasik Impressions. The Irvine, CA-based Ignite doubled in size between 2008 and 2011, MM&M reported, and restructured in 2011.

ICC Lowe also retooled in 2011, when Lowe & Partners rebranded its global healthcare network from Lowe Healthcare Worldwide to ICC Lowe and made Viviano CEO of the new entity and its advertising and marketing units.

Since then, more agencies have been brought into the ICC Lowe fold, the network won MM&M Agency of the Year, and the shops in the global network have demonstrated the ability to work together.

Also among the most recent wave of senior-level title changes was the promotion of Margaret Anne Ingram to general manager of ICC Lowe Pace, from SVP, management supervisor. Ingram joined Pace in March from Flashpoint Medica, primarily to lead its largest US and global account, Vertex.

At the other US conflict shop, ICC Lowe Trio, Renee Wills was promoted from general manager to president. Since Wills joined the agency two years ago, Trio has doubled in size, has had very low turnover, and recently moved into larger quarters. “They're our growth engine right now,” said Viviano earlier this year.

In addition, Dr. Stacy Patterson, formerly EVP, director medical affairs and education of the flagship office, was promoted to chief medical officer for all of ICC Lowe, and O'Neill, formerly the president of the flagship office, was tapped to lead the network's global expansion effort.

O'Neill's focus will be on establishing the ICC Lowe brand in important markets around the world beginning with India, and moving to Brazil, China, Japan and beyond, said ICC Lowe. He will work with various Lowe & Partners offices to help identify appropriate healthcare offerings, on refining and formalizing the company's global process and adding new services, either by building organically or bringing them on through acquisition.

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