ICC Lowe

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ICC Lowe
ICC Lowe

Company Profile

ICC Lowe is a leading, full-service healthcare communications company. Our expertise is delivering medical insights and customer engagement through award-winning creative and digital excellence. For more than 25 years, our strategic goal has been to identify, streamline, and coordinate insightful communications across stakeholder channels.

Services and Offerings

Voted AGENCY OF THE YEAR 2012 by Medical ­Marketing & Media, ICC Lowe is the model originator for total integration of healthcare communication services. We provide value through expertise in marketing, strategic planning, medical/scientific insights, creative, digital, sales promotion, advertising, and medical ­education.

Core Capabilities

At ICC Lowe we build brands on medical insight based on sound understanding of our client's disease category, product, and customer. To this end, we have built a team of 20 full-time, on-staff medical directors, all with advanced scientific and/or medical degrees, including MDs, PhDs, and PharmDs—creating a “critical mass” where medical directors operate at a depth unique to our industry.

In collaboration with medical insights, ICC Lowe believes today's successful healthcare brands also require a deep understanding of evolving customer behaviors and ­progressive digital landscape. Through analysts, channel experts, and engagement planners, ICC Lowe's team ­creates a unique collaboration of strategy and measurement by developing meaningful and measurable brand interactions.

Armed with the “medical hook” and the customer engagement plan, ICC Lowe delivers on insight and strategy through multichannel, creative platforms. We believe that great advertising should aspire to be authentic—speaking to people (doctors, patients, caregivers) with genuine, accurate, and open communication delivered in fresh, unexpected ways that never imitate.

What will be the game-changing trend over the next five years?

Brands will need to be more focused on creating customer engagement, than selling through persuasion and promotion. They will be expected to deliver on the audience's desire for transparency and authenticity. This is especially true within healthcare communications, as our client's target customers are engaging in life-changing conversations and decisions.

Marketers will continue to face significant internal and external pressures that will require their efforts to be measurable and continually optimized. The exponential pace of emerging technologies and the expectation of mobile, social, and gaming applications as part of the customer experience will demand a new approach.

Taken together, marketers and agencies will need to approach every disease state as if it were a rare disease–engaging niche audience segments through a comprehensive understanding of the medical insight and media consumption habits.

Address 5 Sylvan Way, Parsippany, NJ 07054 Phone 973-984-2755 Website www.icclowe.com New Business Contact Matt Brown, General Manager, mbrown@icclowe.com, 973-451-2212 Year Founded 1985 Employees 400 Holding Company Interpublic Group of Companies Sample Clients Biogen Idec, Janssen Therapeutics, Janssen Pharmaceuticals, Shire, Sunovion and ­Allergan Office Locations Parsippany NJ, London, Mumbai, Paris, Milan, Barcelona and Zurich


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