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IG 2012 Articles

Guide to Interactive Companies

March 22, 2012

A showcase of select interactive marketing and media companies, comprising a concise profile of each, with details of their services and offerings, areas of expertise and examples of their work.
 

Website development: 5 Steps to Walk the Web Walk

Tanya Lewis February 06, 2012

With 39% of online US adults and more than 80% of physicians visiting brand.coms*, the browser remains the workhorse of digital pharma efforts. Tanya Lewis finds out what makes a great site
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner