Medical Marketing and Media

Thanks for choosing mmm-online.com Sign up for your FREE account now and join the thousands of other healthcare marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Email*

Password*

Keep me logged in Forgot your password?

Email*

In Focus Articles

White House budget would cost pharmas

Matthew Arnold May 01, 2013

The White House has released its proposed budget for the 2014 fiscal year, and while it gives a modest boost to Health and Human Services, it also seeks to extract more cost savings from pharmas.

Sequester cuts could slow FDA for years

Matthew Arnold April 01, 2013

With sequester cuts taking effect at FDA and no sign of a deal to end them in sight, it's certain the approvals process will slow as the agency absorbs the loss.

Sunshine rule warms some, burns others

Matthew Arnold March 01, 2013

With the dust beginning to settle on CMS's final rule for the Sunshine provisions of Obamacare, winner and losers are starting to emerge from the fine print

Trial employing crowd input gets FDA nod

Marc Iskowitz February 01, 2013

What's been called the first clinical study protocol developed using crowdsourcing methods received the FDA's imprimatur.

FDA touts approval speed as 2012 ends

Deborah Weinstein January 02, 2013

Pushing back against complaints that the drug approvals process moves too slowly in the US, FDA issued a report saying it kept pace with its 2011 showing

Access could hold down prices globally

Deborah Weinstein November 30, 2012

Due to the trend toward increased healthcare access, healthcare could go from being an additional benefit to "being regarded everywhere as a basic human right." That would mean more drugs prescribed.

Patients, pharmas fail to connect online

Matthew Arnold November 01, 2012

Hearing patient activists and pharma and agency execs talk about connecting through social and other online channels brings to mind a room full of awkward wallflowers at a high school dance.

Analysis sounds alarm on pipeline output

Noah Pines October 01, 2012

A Bernstein Research report shows that, essentially, "Pipeline success rates across all phases of development have been slowly worsening or at best staying flat, depending on the phase (preclinical through registration)."

Social solutions top tech in Sanofi contest

Deborah Weinstein August 01, 2012

The winner of Sanofi's second Data Design Diabetes Innovation Challenge was a community-focused proposition that focuses on face-to-face interactions

All-oral hep. C combos threaten interferon

Marc Iskowitz June 01, 2012

Scientists are getting closer to finding the killer app in treating hepatitis C, but it may be too soon to pick a winner.

« Previous

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.