In Focus Articles

The factors behind WebMD's sale attempt

February 01, 2012

News of WebMD's planned sale—since aborted—surprised many observers.
 

Since Vioxx, hard times for pharma R&D

January 01, 2012

Everyone in biopharma knows that manufacturers are spending more to develop drugs that earn less than they did ten years ago, but a new study has put some eye-popping numbers on the industry's dwindling returns.
 

Despite ad push, HPV vax awareness flags

December 01, 2011

A little over half of US girls ages 13 to 17 have not gotten even one dose of the HPV vaccine
 

Companies react to Facebook's open walls

November 01, 2011

After Facebook's decision on August 15 to enforce open walls on the site's pharma pages, companies had two options: close down their pages altogether, or let the public openly comment on their products.
 

Why KOLs are up on Eliquis bloodthinner

October 01, 2011

Oral anticoagulant Eliquis (apixaban) has demonstrated superior efficacy and bleeding profile to standard warfarin therapy. Barring any bombshells, that should be enough for this agent, being developed by Pfizer and Bristol-Myers Squibb, to get US approval and form a compelling sales narrative in the warfarin-alternative market, analysts say.
 

FDA says device process should remain

August 15, 2011

The FDA is moving cautiously on a call by the Institute of Medicine (IOM) to scrap the approvals process for many medical devices.
 

App guidance puts pharma out of focus

July 15, 2011

FDA issued draft guidance on mobile medical apps, focusing narrowly on those programs that augment regulated medical devices or turn mobile devices into medical devices.
 

Seeking to revive pharma's R&D mission

May 13, 2011

Pharmaceutical R&D productivity hasn't always been an oxymoron. What has gone wrong, and how to improve it, was the subject of a Bernstein Research investor conference in May that pulled together eight industry experts from a variety of backgrounds.
 

Will healthcare reform gains outweigh pain?

April 15, 2011

The Patient Protection and Affordable Care Act turned one in March, and it was, for the drug industry, an ambivalent occasion.
 

Paying moms for app reviews: ethical or not?

March 15, 2011

An Abbott iPhone app is drawing attention to the practice of compensating bloggers for app reviews, as some call into question the ethics of pay-for-play PR.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!