In Focus Articles

Seeking to revive pharma's R&D mission

May 13, 2011

Pharmaceutical R&D productivity hasn't always been an oxymoron. What has gone wrong, and how to improve it, was the subject of a Bernstein Research investor conference in May that pulled together eight industry experts from a variety of backgrounds.
 

Will healthcare reform gains outweigh pain?

April 15, 2011

The Patient Protection and Affordable Care Act turned one in March, and it was, for the drug industry, an ambivalent occasion.
 

Paying moms for app reviews: ethical or not?

March 15, 2011

An Abbott iPhone app is drawing attention to the practice of compensating bloggers for app reviews, as some call into question the ethics of pay-for-play PR.
 

An ex-Merck exec's grand bargain for DTC

February 15, 2011

A former Merck exec says it's time to wind down a product advertising arms race that he says hurts pharma firms more than it helps them.
 

As GOP takes aim at FDA, Sharfstein bows out

January 14, 2011

The FDA's point-man on prescription drugs, principal deputy commissioner Joshua Sharfstein, left the agency to head up public health in his home state of Maryland.
 

Cautious year for FDA yields few blockbusters

December 15, 2010

The FDA stretched out the timing of approvals last year as the safety concerns made it increasingly hard to take a yes-no stand on pipeline drugs. Of those drugs that were approved, sales projections have been largely disappointing.
 

Coumadin gives lesson for new blood thinners

November 15, 2010

A love-hate relationship for Coumadin is playing out online, say authors of a new report that may offer lessons for marketers of new blood-thinning products.
 

King gives Pfizer sales edge in the pain game

October 15, 2010

Pfizer's $3.6 billion acquisition of King Pharmaceuticals will expand Pfizer's portfolio in the pain category, adding Embeda, Avinza and the Flector Patch to Pfizer's Lyrica and Celebrex products.
 

Social media provided unheard early warning on Avandia

September 15, 2010

A new report whose findings could have profound implications for adverse events reporting says patients began discussing the risks of GlaxoSmithKline diabetes drug Avandia in online forums and blogs well before a meta-analysis linked it to higher heart-attack risk.
 

Frazzled pharma reporters chase scoops

August 16, 2010

It was lunchtime on day two of ExL's pharma public relations conference at Pfizer headquarters, and the host, Pfizer PR chief Ray Kerins, took the podium to vent some steam with his fellow flacks.
 

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Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony