Understanding which marketing tactics to deploy through which channels to best reach particular customer segments is a critical challenge to pharma marketers today. Discovering the most effective combination of tactics and channels will allow you to focus your marketing on the tactics that are working for a particular audience segment and readjust future marketing spend to maximize ROI. In Increasing Marketing Efficiency While Maximizing Brand Growth learn how industry experts leverage database marketing in conjunction with promotional optimization modeling to identify a predictive roadmap for their marketing.