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Legislation aimed at ending the tax-deductibility of pharma advertising was not included in the reconciled Senate healthcare reform bill announced yesterday by Majority Leader Harry Reid (D-NV). The proposed legislation, offered by Sen. Al Franken (D-MN) and co-sponsored by Sens. Sheldon Whitehouse (D-RI) and Sherrod Brown (D-OH), could still be offered as an amendment from the floor.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.