Innovation

Insurers seek to challenge millennial 'invincibility'

Insurers seek to challenge millennial 'invincibility'

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Tech companies and Bernie Sanders have found the millennial audience easy to crack. Organizations in and around healthcare? Not so much.

The FDA, Astellas, and Accenture use innovation competitions to help address business challenges

The FDA, Astellas, and Accenture use innovation competitions to help address business challenges

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The organizations are using innovation competitions to challenge internal and external audiences with coming up with new ideas.

Elie Wiesel, Who Gave Voice to the Voiceless, Saw Pharma as an Ally in Sustaining Life

Elie Wiesel, Who Gave Voice to the Voiceless, Saw Pharma as an Ally in Sustaining Life

He knew from his fractured childhood that courage in the face of adversity translated into survival and that empathy must be embedded in care and cures.

4 trends with the potential to change behavior in the patient journey

4 trends with the potential to change behavior in the patient journey

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It's a common refrain in healthcare and among patients, providers, and payers: Despite massive investment, no one has figured out how to change human behavior.

Five things for pharma marketers to know: Wednesday, April 20, 2016

Five things for pharma marketers to know: Wednesday, April 20, 2016

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Immuno-oncology drugs showing results in hard-to-treat cancers; Express Scripts responds to Anthem lawsuit; BI and Lilly plan outcomes trials for Jardiance

Healthcare Opens Up to Innovation and Says 'Ah'

Healthcare Opens Up to Innovation and Says 'Ah'

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Innovation leaders in the healthcare sector say hire experienced staff, centralize your team, and encourage women in innovation to rise up the C-suite.

From the Editor: Game Changers 2016

From the Editor: Game Changers 2016

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Healthcare innovation teams are at a unique point. They've moved from ideating to innovating and have structured themselves accordingly.

What 10 innovation teams look like

What 10 innovation teams look like

Learn about Merck's new innovation team as well as read profiles of 9 other teams at companies such as Google and Johnson & Johnson.

The truth about a doctor's day: know-it-all patients and no time for lunch

The truth about a doctor's day: know-it-all patients and no time for lunch

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There are big changes underway in the doctor-patient relationship, a study suggests, and it's a new reality to which biopharma must adjust.

Calling all health-tech startups: MM&M launches 2016 Shark Tank

Calling all health-tech startups: MM&M launches 2016 Shark Tank

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The deadline has been extended to April 8.

Hello, 2005? Would You Like your Innovation Team Back?

Hello, 2005? Would You Like your Innovation Team Back?

Here's my biggest gripe: Innovation teams should be driving innovation for their particular business, not just for marketing and communications.

Is Pharma Taking the Wrong Approach to Patient-Centricity?

Is Pharma Taking the Wrong Approach to Patient-Centricity?

Life-sciences companies often behave as though focusing on patient needs is simply a matter of asking, "How can we provide patients with more services?

Editor's Desk: Three Problems Ailing the Health Hackathon

Editor's Desk: Three Problems Ailing the Health Hackathon

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Hackathons are a dime a dozen in healthcare. But are they encouraging the community to collaborate on solving the most nettlesome problems, or merely to tinker on me-too solutions?

Pharma CEOs defend R&D model to investors

Pharma CEOs defend R&D model to investors

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Executives at Eli Lilly, Merck and Biogen used the most recent earnings season to promote innovation and defend drug pricing.

Disruptive Teaching: Cultivating an Innovation Facilitator Network Within Pharma

Disruptive Teaching: Cultivating an Innovation Facilitator Network Within Pharma

Pharma's internal innovation units often look externally for ideas that can transform the business. Here, the director of Pfizer's worldwide innovation group describes how he imported an approach to help sustain skill development within the network.

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