Nearly every healthcare organization devotes a non-small percentage of its resources to innovation. Here, leaders from Moderna, GE HealthCare and GoodRx share their approaches.
Pharma marketing transformation survey: An innovation imperative?
The first MM+M/Publicis Health Pharma Marketing Transformation Survey suggests that, despite progress, pharma has only scratched the surface of digitally enabling the marketing function.
Pfizer strikes partnership with Flagship Pioneering that could reach $7B
Pfizer will be able to use Flagship Pioneering’s large ecosystem of 40 biotech companies and platforms to help explore opportunities for the burgeoning programs.
Deloitte study: Pharma industry innovation on the upswing