Intellisphere snaps up Ascend medical titles

Share this article:
Ascend Media has sold its struggling medical titles to Intellisphere for an undisclosed sum.

The Plainsboro, NJ-based publisher of MD Net Guide picks up The American Journal of Managed Care, Cardiology Review, Pharmacy Times, Resident & Staff Physician, Surgical Rounds, Family Practice Recertification, Internal Medicine World Report and Physician's Money Digest.

Overland Park, KS-based Ascend announced in December that it would shutter three titles—Physician's Money Digest, Family Practice Recertification and Internal Medicine World Report—and was considering selling the rest of its Princeton, NJ-based healthcare division due to weakness in the market for advertising on primary care titles.  

Last month, the firm sold its dental group to Aegis Communications. The publisher is holding onto its LA-based Allied Healthcare division, whose 14 specialty titles are more dependent on advertising from medical device manufacturers and service providers than from pharma.

Will Passano, who headed Ascend's Princeton healthcare unit, has left the company. The titles will be managed by Intellisphere president Brian Haug and Herb Marek, president and COO of Intellisphere parent MJH & Associates.

Share this article:

Email Newsletters

More in News

BMS Q2 sales slip, Eliquis, Yervoy soar

BMS Q2 sales slip, Eliquis, Yervoy soar

The company attributed part of the Eliquis boost to the BMS-Pfizer DTC and education efforts.

Gilead, Merck HCV marketing battle may be on horizon

Gilead, Merck HCV marketing battle may be on ...

Disclosed in its earnings report yesterday, Gilead may have a card up its sleeve to counter Merck's experimental hep. C combo regimen.

Sales of Biogen MS pill pick up overseas

Sales of Biogen MS pill pick up overseas

Biogen Idec is seeing strong sales for blockbuster MS drug Tecfidera, especially overseas where it's beginning to catch fire this summer.