Intellisphere snaps up Ascend medical titles

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Ascend Media has sold its struggling medical titles to Intellisphere for an undisclosed sum.

The Plainsboro, NJ-based publisher of MD Net Guide picks up The American Journal of Managed Care, Cardiology Review, Pharmacy Times, Resident & Staff Physician, Surgical Rounds, Family Practice Recertification, Internal Medicine World Report and Physician's Money Digest.

Overland Park, KS-based Ascend announced in December that it would shutter three titles—Physician's Money Digest, Family Practice Recertification and Internal Medicine World Report—and was considering selling the rest of its Princeton, NJ-based healthcare division due to weakness in the market for advertising on primary care titles.  

Last month, the firm sold its dental group to Aegis Communications. The publisher is holding onto its LA-based Allied Healthcare division, whose 14 specialty titles are more dependent on advertising from medical device manufacturers and service providers than from pharma.

Will Passano, who headed Ascend's Princeton healthcare unit, has left the company. The titles will be managed by Intellisphere president Brian Haug and Herb Marek, president and COO of Intellisphere parent MJH & Associates.

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