Interactive Guide 2013

Share this article:
James Chase
James Chase
From the editor
Welcome to our annual roundup of the digital adventures of pharma. You'll find this special MM&M supplement to be packed with trends, data, insights, tips and commentary on all things interactive, including social-media mining, getting med-legal approval, the latest HCP trends and a Think Tank forum of five industry experts. While I can't promise it will get you through the perfect storm, I hope that it will at least provide you with some food for thought. As usual, you can check out our annual showcase of digital partner companies, starting on page 15.
James Chase, Editor in Chief, MM&M

Overview: A new era of partnerships
    Digital's biggest impact is a social one: widespread behavioral change  
Analytics: Social insight
    The way we find data online is taking a back seat to how we decipher and use that data
Organizational Change: Digital DNA
    Pharma companies restructure their organizations for a more productive digital push
Regulatory: Who's afraid of MLR?
    Many marketers have positive experiences with MLR. Our tips to expedite approvals
Healthcare Professionals: The iPad and other drugs
    The love affair between MDs and their iPads continues. How reps can make the most of it
Digital Think Tank: On the digital curve
    How to keep pace with digital's growth? Five experts on pharma's gains and challenges
Showcase of Digital Partner Companies

Share this article:

Email Newsletters

More in Features

Leadership Exchange: How Do We Get Beyond the Pill?

Leadership Exchange: How Do We Get Beyond the ...

As its focus moves from manufacturing to service, pharma needs to partner with healthcare neophytes as well as established players. James Chase asks six experts to assess the risks and ...

FDA and off-label uses: a balancing act

FDA and off-label uses: a balancing act

FDA's current re-examination of its off-label promotion policies in light of the First Amendment is a delicate balancing act between its rock-solid traditional enforcement posture and a diverse new electronic ...

Read the complete August 2014 Digital Edition

Read the complete August 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.