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Interactive Guide 2013 Articles

Interactive Guide 2013

February 01, 2013

Welcome to the annual roundup of the digital adventures of pharma
 

Overview: A new era of partnerships

February 01, 2013

Digital has changed everything—from the way we think and behave to the products that clients expect from pharma. James Chase on the ground rules for thriving in what is now a service industry
 

Analytics: Social insight

February 01, 2013

How we find data online is taking a back seat to how we decipher that data, and use it to provide actionable insight. Kevin McCaffrey reports
 

Organizational Change: Digital DNA

February 01, 2013

James Chase looks at how pharma companies are restructuring their organizations—and refocusing their psyches—for a more productive digital push
 

Regulatory: Who's afraid of MLR?

February 01, 2013

James Chase charts some of marketers' more positive experiences with their MLR teams and compiles tips for expediting internal approval
 

Healthcare Professionals: The iPad and other drugs

February 01, 2013

It's no surprise: doctors like their iPads. They really, really like them. But what kind of apps get their ­attention, and which leave them cold? James Chase on the sweet spots for reps looking to reach physicians on tablets
 

Think Tank: On the digital curve

February 01, 2013

With digital growing at an ever-faster pace, how can pharma keep up in 2013? Five experts offer some insight on the gains that have been made—and the hurdles the industry still faces
 

Interactive Companies

February 01, 2013

A showcase of select interactive marketing and media companies
 

Flashpoint Medica

February 01, 2013

 
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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