Interactive Guide 2013
Click the above link to access the complete Digital Edition of the 2013 Interactive Guide, with all text, charts and pictures.
Welcome to the annual roundup of the digital adventures of pharma
Digital has changed everything—from the way we think and behave to the products that clients expect from pharma. James Chase on the ground rules for thriving in what is now a service industry
How we find data online is taking a back seat to how we decipher that data, and use it to provide actionable insight. Kevin McCaffrey reports
James Chase looks at how pharma companies are restructuring their organizations—and refocusing their psyches—for a more productive digital push
James Chase charts some of marketers' more positive experiences with their MLR teams and compiles tips for expediting internal approval
It's no surprise: doctors like their iPads. They really, really like them. But what kind of apps get their attention, and which leave them cold? James Chase on the sweet spots for reps looking to reach physicians on tablets
With digital growing at an ever-faster pace, how can pharma keep up in 2013? Five experts offer some insight on the gains that have been made—and the hurdles the industry still faces
A showcase of select interactive marketing and media companies
Investment in healthcare IT stands at an all-time high. The government has spent billions to promote EHR adoption. Yet the physician wish list is a mile long, while hospitals and patients are not where they need to be. To peel back the layers of what we've all been waiting for in the Great Data Capture of the 21st Century, and to review the changes enabling the healthcare data ecosystem to coexist, MM&M presents this e-Book. Click here.
- Insurance trade group says new HCV drugs could cost California billions
- FDA advisory panelists describe decision to recommend approval of "female Viagra"
- Five things for pharma marketers to know: Tuesday, July 7
- Curious if you're a finalist in the MM&M Awards? Find out now
- Vertex's Orkambi nabs FDA approval but may face payer backlash
What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.