Interactive Guide 2013

Read the complete 2013 Interactive Guide Digital Edition

Click the above link to access the complete Digital Edition of the 2013 Interactive Guide, with all text, charts and pictures.

Interactive Guide 2013

Interactive Guide 2013

Welcome to the annual roundup of the digital adventures of pharma

Overview: A new era of partnerships

Overview: A new era of partnerships

Digital has changed everything—from the way we think and behave to the products that clients expect from pharma. James Chase on the ground rules for thriving in what is now a service industry

Analytics: Social insight

Analytics: Social insight

How we find data online is taking a back seat to how we decipher that data, and use it to provide actionable insight. Kevin McCaffrey reports

Organizational Change: Digital DNA

Organizational Change: Digital DNA

James Chase looks at how pharma companies are restructuring their organizations—and refocusing their psyches—for a more productive digital push

Regulatory: Who's afraid of MLR?

Regulatory: Who's afraid of MLR?

James Chase charts some of marketers' more positive experiences with their MLR teams and compiles tips for expediting internal approval

Healthcare Professionals: The iPad and other drugs

Healthcare Professionals: The iPad and other drugs

It's no surprise: doctors like their iPads. They really, really like them. But what kind of apps get their ­attention, and which leave them cold? James Chase on the sweet spots for reps looking to reach physicians on tablets

Think Tank: On the digital curve

Think Tank: On the digital curve

With digital growing at an ever-faster pace, how can pharma keep up in 2013? Five experts offer some insight on the gains that have been made—and the hurdles the industry still faces

Interactive Companies

Interactive Companies

A showcase of select interactive marketing and media companies

Flashpoint Medica

Flashpoint Medica

ghg

ghg

HCB Health

HCB Health

MedTera

MedTera

MPR

MPR

The Oncologist

The Oncologist

WorldOne Interactive

WorldOne Interactive

Companies at a glance

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Investment in healthcare IT stands at an all-time high. The government has spent billions to promote EHR adoption. Yet the physician wish list is a mile long, while hospitals and patients are not where they need to be. To peel back the layers of what we've all been waiting for in the Great Data Capture of the 21st Century, and to review the changes enabling the healthcare data ecosystem to coexist, MM&M presents this e-Book. Click here.


What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.