Interactive

Social media gurus Gwee and Monseau move on to new jobs

Matthew Arnold May 12, 2011

Two of the drug industry's brightest minds in social media, Shwen Gwee and Marc Monseau, are changing jobs, with Gwee leaving Vertex for Edelman and Monseau exiting J&J to open his own firm.

AstraZeneca adds live chat option to Nexium, Crestor sites

Matthew Arnold April 27, 2011

Visitors to Crestor.com and PurplePill.com can now hit a "click to chat" button to chat with a live AstraZeneca customer service rep.

Havas launches "#a11y" digital practice for disabilities market

Matthew Arnold April 05, 2011

Havas Drive has launched a practice focused on developing digital products for persons with disabilities and those undergoing rehabilitative therapies.

Google slathers search ads in Facebook sauce

Matthew Arnold March 31, 2011

Google is looking to catch some of that social networking word of mouth marketing magic with a "+1" button that will appear on all of its search ads, allowing users to flag items for their friends.

Dr. Quinn to front Boehringer European AFib awareness effort

Matthew Arnold March 23, 2011

Boehringer-Ingelheim has recruited actress Jane Seymour to serve as the face of a continental European atrial fibrillation and stroke awareness campaign.

Apps on fire, but pharmas losing the mobile health arms race, says report

Matthew Arnold February 16, 2011

Pharma investment in app development exploded last year, as companies branched out beyond diabetes, but industry spending on mobile is still dwarfed by other healthcare players, according to an Ernst & Young report.

Brand.com sites for sleep aids and ED drugs drive scripts

Matthew Arnold February 01, 2011

Levitra.com led the pack among product websites that drove consumers to the doctors to request a prescription, according to a Manhattan Research survey.

Dey launches EpiPen app

Matthew Arnold January 26, 2011

Mylan's Dey Pharma launched MyEpiPen App, designed to help patients with severe allergies and their caregivers cope with episodes of anaphylaxis.

Sermo revamp aims for faster searches, better filters, alerts

Matthew Arnold July 14, 2010

Sermo unveiled a revamped platform aimed at offering physicians and clients alike faster and more targeted searches.

Takeda launches IBS unbranded site

Ben Comer March 31, 2010

Takeda is observing Irritable Bowel Syndrome (IBS) Awareness Month with the launch of an unbranded website for patients called Let's Talk IBS. Campaign materials include a video featuring Dr. Lauren Gerson, along with tips, treatment options and other interactive areas for patients.

PhRMA to DDMAC: Let my people tweet

Matthew Arnold March 09, 2010

PhRMA revived its push to add an FDA bug linking to risk info in search engine sponsored links and called on FDA to clear the way for "microblogging of newsworthy regulatory events" on drugs and biologics.

Medtronic launches leonine pump education effort

Matthew Arnold February 10, 2010

Medtronic launched a video contest for diabetic kids featuring an insulin pump-wielding lion mascot. Contestants must incorporate downloadable cutouts of Lenny the Lion into their 2-3 minute videos.

E-samples hijack search, study asserts

Marc Iskowitz December 02, 2009

Many big pharma firms are running e-samples, a form of marketing which researchers say capitalizes on patients seeking health information and may affect prescribers' preference for brands over generics.

AMA, FICS coalition launch consumer flu site

Ben Comer October 22, 2009

The AMA partnered with the Flu Information Care System (FICS) - a coalition of pharmacies, drug makers, state governments, tech providers and others - to launch a flu assessment site for consumers.