Interactive

New FDA Twitter feed has diverse following

@openFDA and its related website launched February 27.

Game for cancer patients gets mobile app

Game for cancer patients gets mobile app

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Re-Mission, the video simulation known to change young patients' attitudes toward cancer, is in its second iteration. And one big drug maker has added its backing.

WebMD on the hunt for new business

WebMD on the hunt for new business

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The CEO's unexpected departure is part of the health information brand's latest changes. On the table: possible acquisitions. In progress: a new federal contract and new website content. Ignored: if the company wants to be bought.

WebMD digs deeper into the everyday

WebMD digs deeper into the everyday

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A deal with QualcommLife aims to fuse WebMD content with a suite of disease state management tools.

Company news: McCann, Millennium Research Group

Internet trends show fondness for online health information, but no need for docs to take on a third job, Millennium says diabetes device market to grow moderately over five years.

Search doubles as health narrative, Google finds

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Google's latest data shows that the doctor-patient information divide isn't so much a divide as two parts of the same conversation.

Social media gurus Gwee and Monseau move on to new jobs

Social media gurus Gwee and Monseau move on to new jobs

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Two of the drug industry's brightest minds in social media, Shwen Gwee and Marc Monseau, are changing jobs, with Gwee leaving Vertex for Edelman and Monseau exiting J&J to open his own firm.

AstraZeneca adds live chat option to Nexium, Crestor sites

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Visitors to Crestor.com and PurplePill.com can now hit a "click to chat" button to chat with a live AstraZeneca customer service rep.

Havas launches "#a11y" digital practice for disabilities market

Havas launches "#a11y" digital practice for disabilities market

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Havas Drive has launched a practice focused on developing digital products for persons with disabilities and those undergoing rehabilitative therapies.

Google slathers search ads in Facebook sauce

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Google is looking to catch some of that social networking word of mouth marketing magic with a "+1" button that will appear on all of its search ads, allowing users to flag items for their friends.

Dr. Quinn to front Boehringer European AFib awareness effort

Dr. Quinn to front Boehringer European AFib awareness effort

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Boehringer-Ingelheim has recruited actress Jane Seymour to serve as the face of a continental European atrial fibrillation and stroke awareness campaign.

Apps on fire, but pharmas losing the mobile health arms race, says report

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Pharma investment in app development exploded last year, as companies branched out beyond diabetes, but industry spending on mobile is still dwarfed by other healthcare players, according to an Ernst & Young report.

Brand.com sites for sleep aids and ED drugs drive scripts

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Levitra.com led the pack among product websites that drove consumers to the doctors to request a prescription, according to a Manhattan Research survey.

Dey launches EpiPen app

Dey launches EpiPen app

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Mylan's Dey Pharma launched MyEpiPen App, designed to help patients with severe allergies and their caregivers cope with episodes of anaphylaxis.

Sermo revamp aims for faster searches, better filters, alerts

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Sermo unveiled a revamped platform aimed at offering physicians and clients alike faster and more targeted searches.

Takeda launches IBS unbranded site

Takeda launches IBS unbranded site

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Takeda is observing Irritable Bowel Syndrome (IBS) Awareness Month with the launch of an unbranded website for patients called Let's Talk IBS. Campaign materials include a video featuring Dr. Lauren Gerson, along with tips, treatment options and other interactive areas for patients.

PhRMA to DDMAC: Let my people tweet

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PhRMA revived its push to add an FDA bug linking to risk info in search engine sponsored links and called on FDA to clear the way for "microblogging of newsworthy regulatory events" on drugs and biologics.

Medtronic launches leonine pump education effort

Medtronic launches leonine pump education effort

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Medtronic launched a video contest for diabetic kids featuring an insulin pump-wielding lion mascot. Contestants must incorporate downloadable cutouts of Lenny the Lion into their 2-3 minute videos.

E-samples hijack search, study asserts

E-samples hijack search, study asserts

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Many big pharma firms are running e-samples, a form of marketing which researchers say capitalizes on patients seeking health information and may affect prescribers' preference for brands over generics.

AMA, FICS coalition launch consumer flu site

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The AMA partnered with the Flu Information Care System (FICS) - a coalition of pharmacies, drug makers, state governments, tech providers and others - to launch a flu assessment site for consumers.

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