Express Scripts said treatments for diabetes are the most expensive of the traditional medications, while specialty drugs are eating up a significant portion of total drug spend.
CDM, the Omnicom network of healthcare agencies, named Josh Prince, previously the group's chief creative officer, to president. He replaces Carol DiSanto.
Phase-II results indicate Merck's all-in-one HCV oral could put pressure on Gilead.
Content marketing is no mystery. It's just the art of sharing good stories
There's no cure. But the good news is that prophylaxis is possible.
The more clarity that FDA provides, the more confident companies can be in their medical communications
Consumers are as worried about online privacy as they are about terrorism, but marketers tracking their surfing habits or mining their emails for insights is the least of their worries, according to a survey by McCann Truth Central.