International Federation of Pharmaceutical Manufacturers & Assoc. adopts code

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International Federation of Pharmaceutical Manufacturers & Associations adopted a code regarding the organization of international educational events, company sponsorship, provision of hospitality and entertainment, and gifts.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.