inVentiv's Y Brand becomes a division of Ignite Health

Share this article:
InVentiv is merging Irvine, CA-based medical advertising shop Ignite Health with Manhattan-based Y Brand, a healthcare branding and strategy firm.

Y Brand will remain in Manhattan as a division of Ignite Health, and president Vince Parry will become chief branding officer for Ignite Health while continuing to lead Y Brand.

“We recognize the needs of pharmaceutical marketers are changing and, as the trend toward consolidating agency relationships continues, our clients are increasingly looking to a smaller group of agency partners to provide broader services that incorporate stragegy, creative, digital and branding,” said Ignite Health president Matt Brown. “Bringing Ignite and Y Brand together in one organization allows us to meet that need with a deeper, comprehensive offering that connects front-end branding and strategy services and back-end creative and digital capabilities to drive marketing solutions in a truly unique way.”

Y Brand bills itself as a full-service healthcare branding agency specializing in customer insights, strategy development and brand identity design. Said president Parry: “While this new alignment marries the strengths of both companies, it also preserves our existing capabilities, allowing both Ignite and Y Brand to focus on what they do best. The result is a synergistic new organization that unites branding, strategy and digital capabilities without diluting any of them.”

Ignite Health had revenue of $18.5 million in 2009 and grew substantially in 2010, as several clients took the shop from digital agency to agency of record on their accounts and a new New York office picked up steam. Among the shop's clients are Abbott, Genentech and EMD Serono.
Share this article:
You must be a registered member of MMM to post a comment.

Next Article in Features

Email Newsletters

MM&M Future Leaders

Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.