Investor Relations (IR)

After rough '12, PHCG looks to inject more life into business

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An agency bellwether, PHCG is hoping to return to growth after a tame 2012, its CEO said this week.

Pfizer's "Swiss Army Knife of PR" stresses science, responsibility

Pfizer's "Swiss Army Knife of PR" stresses science, responsibility

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Pfizer redesigned its annual review as part of a rolling rebranding exercise aimed at personalizing the company, emphasizing corporate responsibility and stressing the scientific prowess of a giant better known for its marketing.

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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