Investor Relations (IR)

After rough '12, PHCG looks to inject more life into business

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An agency bellwether, PHCG is hoping to return to growth after a tame 2012, its CEO said this week.

Pfizer's "Swiss Army Knife of PR" stresses science, responsibility

Pfizer's "Swiss Army Knife of PR" stresses science, responsibility

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Pfizer redesigned its annual review as part of a rolling rebranding exercise aimed at personalizing the company, emphasizing corporate responsibility and stressing the scientific prowess of a giant better known for its marketing.

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.