iPad

Business briefs: J&J, Manhattan Research, plus July job cuts

J&J sells off its feminine side; Manhattan Research's study on the sales rep "tablet dance"; Cepheid rolls out a consumer TB campaign; and healthcare sector job losses top out in July.

With iPad push, Merck gets global right

With iPad push, Merck gets global right

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Merck came late to the iPad party, but the company has made up the distance by releasing a global template for details using the device.

Pharmas dial back reprints spend, floor it on digital to reach HCPs

Pharmas dial back reprints spend, floor it on digital to reach HCPs

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Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist.

Business Briefs Merck, GSK, Novo, Walgreen, Epocrates, Doximity

HPV vaccine price cut; Merck files new allergy med with FDA; GSK pursues online transparency; Walgreens ready for greater nurse autonomy; Epocrates ranks high among docs with tablets.

Business briefs: Takeda, Google, Lundbeck, Elan, Teva

Takeda's 1,800 field reps are getting a new tool, Google changes its AdWords program.

Pharma's iPad, emerging-markets strategies to get 2nd look in 2013, agency execs predict

From tech shifts to talent, and from emerging markets to engaging with social media, agency execs offer their predictions for what the New Year will bring.

Company news: HBA and Cardinal Health; Bristol-Myers Squibb; Spyglass; Cochrane

Company news: HBA and Cardinal Health; Bristol-Myers Squibb; Spyglass; Cochrane

HBA honors Cardinal Health, BMS adds another drug to the trash heap, Spyglass says nurses don't really like iPads and Cochrane finds texting is a good way to help smokers become quitters.

Print: Still not dead

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Studies show that printed pieces still hold sway in the industry.

New ad model fosters pharma's leap to digital, publisher finds

New ad model fosters pharma's leap to digital, publisher finds

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Statistics show medical professionals are migrating toward iPads. Now, one medical journal publisher says, advertisers have followed.

Company news: WebMD, Wiley-Blackwell and Eli Lilly/Boehringer Ingelheim

WebMD the Magazine is now part of the iPad app world.


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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