iPad

Business briefs: J&J, Manhattan Research, plus July job cuts

J&J sells off its feminine side; Manhattan Research's study on the sales rep "tablet dance"; Cepheid rolls out a consumer TB campaign; and healthcare sector job losses top out in July.

With iPad push, Merck gets global right

With iPad push, Merck gets global right

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Merck came late to the iPad party, but the company has made up the distance by releasing a global template for details using the device.

Pharmas dial back reprints spend, floor it on digital to reach HCPs

Pharmas dial back reprints spend, floor it on digital to reach HCPs

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Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist.

Business Briefs Merck, GSK, Novo, Walgreen, Epocrates, Doximity

HPV vaccine price cut; Merck files new allergy med with FDA; GSK pursues online transparency; Walgreens ready for greater nurse autonomy; Epocrates ranks high among docs with tablets.

Business briefs: Takeda, Google, Lundbeck, Elan, Teva

Takeda's 1,800 field reps are getting a new tool, Google changes its AdWords program.

Pharma's iPad, emerging-markets strategies to get 2nd look in 2013, agency execs predict

From tech shifts to talent, and from emerging markets to engaging with social media, agency execs offer their predictions for what the New Year will bring.

Company news: HBA and Cardinal Health; Bristol-Myers Squibb; Spyglass; Cochrane

Company news: HBA and Cardinal Health; Bristol-Myers Squibb; Spyglass; Cochrane

HBA honors Cardinal Health, BMS adds another drug to the trash heap, Spyglass says nurses don't really like iPads and Cochrane finds texting is a good way to help smokers become quitters.

Print: Still not dead

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Studies show that printed pieces still hold sway in the industry.

New ad model fosters pharma's leap to digital, publisher finds

New ad model fosters pharma's leap to digital, publisher finds

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Statistics show medical professionals are migrating toward iPads. Now, one medical journal publisher says, advertisers have followed.

Company news: WebMD, Wiley-Blackwell and Eli Lilly/Boehringer Ingelheim

WebMD the Magazine is now part of the iPad app world.

Opinion

How to Shatter the Glass Ceiling

How Pharma Can Benefit from the Transformation of Pharmacy

Newsletters

Live at MM&M Transforming Healthcare

Pharma faces its 'oh, shit' moment

In his keynote address at the MM&M Transforming Healthcare conference, Dr. Gautam Gulati says the industry is being outpaced by its innovation.

Merck, Takeda execs: Is AI the new bad app?

One executive referred to AI as a "black box" and as the "Tower of Babel."

Value-based care requires innovators to challenge the status quo

Execs stressed the importance of collaboration, consumer-mindedness.

Admetsys wins the 2017 MM&M Startup Showdown

The artificial pancreas can provide value to the health system.

Top 40 Healthcare Transformers

MM&M honors 40 upstarts and veteran innovation gurus.

Top 10 Innovation Catalysts

For the first time MM&M honors a group of 10 agency execs.